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He took over his new function on Monday. He can be reporting to Ajit Varghese, Disney Star’s Head of Community Promoting Gross sales.
He replaces Ambarish Bandyopadhyay, who give up the corporate in March, within the midst of the Indian Premier League (IPL). Bandyopadhyay has since joined ESME Client as Head of Gross sales and Distribution.
In 2018, Essence, which is now often known as EssenceMedia following its merger with Mediacom, appointed Mitra as COO-APAC.
Previous to Essence, Mitra was the previous Managing Director of Maxus Philippines.
Mitra has greater than 20 years of expertise main large-scale digital firm transformations in markets together with India, the Philippines, Singapore, Australia, and Indonesia. He additionally had stints at Madison, Emami, and Mindshare.Comprising 17 SD and HD channels, the Star Sports activities community is dwelling to a lot of main home and Worldwide sports activities, together with the Worldwide Cricket Council (ICC), Indian Premier League (IPL), Asian Cricket Council (ACC), Professional Kabaddi, and Indian Tremendous League (ISL), amongst others.
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