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Andranik Grigoryan, the CEO of Converse Financial institution, addressed key subjects in an interview with AmCham journal, together with buyer pursuits, digital monetary companies enchancment, and Converse Financial institution’s digital workforce group. Learn the total interview with Andranik Grigoryan.
– As a frontrunner, what key qualities or expertise do you imagine have been important in driving your success and the success of Converse Financial institution?
– I took on the place of Chief Govt Officer at Converse Financial institution an attention-grabbing interval when the monetary system was going through new challenges. Furthermore, it was a interval that required combining a balanced strategy aimed toward limiting and curbing dangers with daring steps and measures aimed toward digitalizing companies, in addition to growing and implementing new merchandise and choices. In my view, we’ve got efficiently initiated this era, as evidenced by the Financial institution’s new affords, significantly within the digital sphere, and the recorded outcomes.
– How do you preserve a work-life stability amidst the calls for of your place because the CEO of Converse Financial institution?
– One ought to correctly allocate and handle time, have a workforce of expert specialists, and embody like-minded people who might be delegated decision-making authorities. These are a couple of elements that one ought to guarantee so as to forestall and handle work-life stability conflicts.
– Shifting on to the digital period, Converse Financial institution has been acknowledged for its modern options and user-friendly digital platforms. Might you elaborate on among the key digital initiatives which have set Converse Financial institution other than its opponents?
– These days, digitization is an inevitable course of. The developments going down on this planet pressure firms in varied sectors, significantly banks, to undertake digital applied sciences. Bearing this actuality in thoughts, we’re obliged to develop and implement digital devices that can make individuals’s lives simpler and assist them entry cutting-edge monetary and banking companies effortlessly. Alternatively, the extra people use digital companies, the extra they really feel the necessity for better comfort. From this attitude, Converse Financial institution has taken the lead and performed a pioneering function in Armenia. It was the primary financial institution in Armenia to introduce a cellular software, which not solely contributed to constructing a powerful popularity and picture for the financial institution but in addition compelled us to enhance and keep forward of the curve.
At present, we attempt to offer companies on a number of digital platforms. Our financial institution’s cellular software is very versatile and sensible, primarily specializing in providing customer-friendly options. At present, our clients can discover new choices and companies in our software, which goals to convey the financial institution nearer to their on a regular basis lives and make banking companies simple and accessible for his or her each day wants. Our objective is to offer our clients with highquality monetary companies on-line, eliminating the necessity for them to go to the financial institution in individual. All forms of monetary companies ought to be simply accessible to individuals, whether or not they’re in a automotive, utilizing public transport, or just strolling.
We’re repeatedly engaged on the event of recent merchandise and looking for new digital options that, in my view, will meet even essentially the most demanding clients’ wants and convey them satisfaction.
– The digital period has opened huge alternatives for companies to reinforce their buyer expertise. How has Converse Financial institution leveraged digital applied sciences to enhance buyer satisfaction and engagement?
– Now we have achieved exceptional milestones on this regard as effectively. To create a cushty atmosphere for company clients to handle their funds and conduct monetary operations, we’ve got applied a number of digital instruments. Converse Enterprise is a handy and user-friendly monetary administration software designed particularly for companies. Moreover, for service, retail, and supply firms, we provide modern digital options corresponding to C-POS and C-PAY, which facilitate cashless funds.
One among our most intriguing options is tailor-made for motels, eating places, and supply companies. When clients place orders, they will conveniently make funds via a hyperlink despatched to their cell phone quantity, eliminating the necessity for scanning or downloading varied QR codes. This answer is especially related and relevant for on-line shops. Couriers not want to hold a bodily point-of-sale (POS) terminal or interact in card-to-card transfers (usually involving unknown people) and the related dangers.
– With the rise of fintech and on-line banking, safety and belief have change into paramount considerations. How does Converse Financial institution make sure the safety of its digital platforms, and the way do you construct and preserve buyer belief within the digital realm?
– It goes with out saying that new digital instruments, regardless of their comfort, additionally pose new safety challenges that, at greatest, should be anticipated and prevented. Alongside the event of digital companies, we repeatedly improve and replace our safety techniques. Converse Financial institution ensures the safety of transactions on its digital platforms in accordance with worldwide cybersecurity requirements. Moreover, we’ve got not too long ago applied the “Safety Machine” system, which allows buyer identification for accessing the digital platform. In case of any doubts, the system is promptly blocked.
In consequence, Converse Financial institution successfully mitigates the danger of third-party entry to our clients’ funds. We additionally place important emphasis on monetary literacy and persistently inform our clients, offering insurance coverage towards fraud.
We adhere to a piece type typical of accountable establishments. We by no means depart our purchasers alone within the face of potential risks and try to affiliate the Financial institution not solely with banking transactions but in addition with security, reliability, belief, and safety.
– Because the digital panorama continues to evolve, what future tendencies do you foresee for the banking trade, and the way is Converse Financial institution making ready to adapt and capitalize on these rising alternatives?
– Within the period of digital transformation, it’s of utmost significance not solely to develop and implement new companies but in addition to take action promptly and with top quality. Purchasers ought to be capable of make the most of the monetary devices provided by the financial institution not solely in pressing conditions but in addition to deal with on a regular basis issues. Converse Financial institution is devoted to offering its purchasers with optimum options for any transaction associated to monetary flows. Utilizing the financial institution’s digital companies ought to change into a typical and bizarre expertise for purchasers, making certain a cushty atmosphere that’s clear, comprehensible, safe, and clear.
The capitalization of rising alternatives is to develop new merchandise by foreseeing clients’ future wants, and to offer high-quality companies, making certain the safety of consumers’ knowledge and funds. Within the close to future, Converse Financial institution clients will witness new adjustments, significantly within the realm of digital applied sciences.
– Reflecting in your private {and professional} journey, what recommendation would you give to aspiring professionals who goal to make a significant influence within the banking sector and embrace the digital period?
– I might advise them to remain present and embrace innovation and challenges. They need to try to extract the utmost worth from every office, transcend their required job duties, and repeatedly study, develop, and apply their data and expertise for the advantage of their groups. And final however not least – to not be afraid of constructing errors.
– Your message to the AmCham group.
– AmCham is just not solely an affiliation that brings collectively main firms in varied sectors of financial system, but in addition a platform that unites progressive and forward-thinking people. I strongly imagine that by combining our efforts and capabilities, we will make a big contribution to some of the essential missions: constructing a secure and safe future for our nation.
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