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NEW DELHI : The Tata-backed airline Air India on Thursday unveiled its new brand, changing the earlier “Wheel of Konark”.
Whereas addressing the rebranding occasion, Tata Sons chairman N Chandrasekaran mentioned that “We’re totally dedicated to this journey to make Air India a world-class airline.”
“At this time is a vital milestone, as a result of the brand new Air India, the imaginative and prescient we have now for the airline can also be within the backdrop of a brand new resurgent India, the place the aspirations of everybody are limitless,” Chandrasekaran mentioned.
He mentioned that the brand new brand image – ‘The Vista’ – is impressed by the height of the gold window body, signifying limitless potentialities, progressiveness, and the airline’s daring, assured outlook for the long run.
“We’ve got been at work on the transformation over the past 15 months on this journey as a result of our imaginative and prescient is to make this airline world class when it comes to security, customer support and expertise that Air India used be recognized for however this requires monumental work on expertise, fleet, upkeep, floor dealing with, operations and extra,” he mentioned.
“We’ve got ordered largest fleet. It will take time and in the mean time we have now refurbished and obtained our present fleet in acceptable method,” he added.
The rebranding of the Air India gained momentum after the Tatas took over the airline. (ANI)
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