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Right this moment I’m wanting at subscriptions in India from two angles: the buyer market and B2B SaaS. — Anna
From subscriptions to sachets
A current story by my colleague Jagmeet Singh a couple of wearables launch caught my eye as a result of neither of the 2 new good rings launched within the Indian market would make use of a subscription-based mannequin.
Subscriptions are a troublesome promote for wearables (and {hardware} on the whole), as a result of it’s a must to preserve paying even because the machine will get older. That’s nonetheless the mannequin that incumbent Oura shifted to, arguing that this permits it to repeatedly add new options. Its consumer base wasn’t blissful concerning the swap, although.
In distinction, BoAt, one of many two corporations launching a sensible ring in India, is aiming for a price ticket beneath $80. That’s a lot decrease than Oura’s $299 beginning value, and it doesn’t even embody the subscription.
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