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Earlier, BCCI had issued an Invitation to Tender (ITT) after which an e-auction was carried out on August 31, 2023, whereby all eligible bidders have been permitted to take part to find out the profitable bidder for the Media Rights.
The media rights tender by the governing physique was floated for 5 years (2023-28), protecting 88 matches. At Rs 45 crore per match, the general base worth labored out to Rs 3,960 crore.
“Dwell sports activities consumption in India has sharply pivoted in the direction of digital, and profitable the worldwide digital rights will assist us additional gasoline this ascendancy. Moreover, profitable the printed rights is an extension of our technique as we’ll proceed to serve high quality and inexpensive content material to all viewers as they proceed emigrate from linear TV to digital screens,” Viacom18 Sports activities CEO, Anil Jayaraj mentioned on the corporate profitable rights for BCCI video games.
After profitable rights, the media home may have rights for tournaments similar to Worldwide Males’s and Ladies’s matches, and home first-class competitions just like the Ranji Trophy, Duleep Trophy, Deodhar Trophy, and Syed Mushtaq Ali Trophy, amongst others. Viacom18 will broaden its present media rights portfolio because it already has tournaments like TATA IPL, TATA WPL, Olympics 2024, SA20, Main League Cricket (MLC), Final Desk Tennis (UTT), NBA, Diamond League, World Athletics Championships Budapest 2023, MotoGP, LALIGA, Ligue1, Serie A, BGIS (E-Sports activities), Abu Dhabi T10, FIFA World Cup Qatar 2022, and prime BWF occasions.Within the final bid by BCCI, again in 2018, Star Sports activities India had outbid Viacom18 and Sony to win media rights, for each tv and digital platforms, for Rs 6138.1 crore. The rights have been for the interval of 2018 to 2023.
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