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The viral rise of Chinese language-style magnificence and ‘Douyin make-up’ on TikTok
How did one in every of China’s hottest make-up aesthetics develop into a serious development throughout Western social media? Whereas Western magnificence manufacturers have dominated Asia’s markets for the previous few a long time, C-beauty aesthetics and types could also be poised to take over. Over the previous few years, China’s “Douyin make-up” development has been making waves amongst Western customers throughout social media platforms like TikTok. Each platforms are owned by Chinese language tech large Bytedance. Learn extra Jing Each day
Backlash to ‘Lipstick King’ Li Jiaqi sparks a brand new development, with Chinese language manufacturers rolling out 79 RMB offers
What Occurred: Following the explosive backlash towards China’s high livestream anchor Li Jiaqi final week, one Chinese language home haircare model “Fenghua” has develop into an in a single day sensation by providing three new cleaning packages on its livestreaming channel priced at 79 RMB ($10.82), the identical worth of the eyebrow pencil that sparked Li’s controversy. Fenghua made headlines and gained about 500,000 new followers throughout all its social platforms in simply in the future.
Li Jiaqi, also called ‘Lipstick King’ and Austin Li, apologized on Weibo on September 11 for inappropriate remarks he made to a shopper throughout one in every of his broadcasts on Taobao Reside, Alibaba’s livestreaming platform. Learn extra Jing Each day
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