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Share software instances and forecast AI growth traits
HONG KONG SAR – Media OutReach – 26 September 2023 – One of many metropolis’s influential digital advertising associations IAB Hong Kong offered “IABHK C23” (C23), a one-day convention and exhibition as we speak (26 September). Underneath the theme of “AI ALL AT ONCE”, it aimed to disclose the influence of AI on revolutionary transformation of digital advertising. This groundbreaking occasion gathered greater than 50 senior enterprise executives and IT answer builders in 20+ classes and 16+ exhibitors, to supply their insights into the latest AI purposes and case research within the enterprise world. At the moment’s c23 additionally featured numerous A1 workshops and an exhibition showcasing progressive AI options in numerous fields.
Opening Ceremony by officiating company 
With an viewers of over 400 attendees in-person and 500 on-line from throughout the area, C23 is the most important AI Advertising and marketing occasion in Hong Kong this yr by way of contributors and audio system. Entrepreneurs and trade professionals had the chance to delve into the newest AI advertising traits, join with trade leaders, and uncover methods which have the potential to rework companies and drive exponential development.
Over 50 native and worldwide consultants assemble to share profitable AI advertising tales
A formidable lineup of over 50 native and worldwide consultants, every shared how their distinctive expertise and expertise in AI to be utilized virtually throughout the area, to remain forward of the market, resolve challenges and improve enterprise effectivity. Within the mainstage presentation and panels, attendees gained precious insights starting from the potential of AI-generated content material, the adoption of AI-powered content material for optimum buyer expertise, how one can optimize omnichannel gross sales, maximize promoting effectivity, and AI-powered planning & generative perception into measurements.
Kevin Huang, Chairman of IAB Hong Kong, stated that AI was a game-changer for all entrepreneurs in all industries, remodeling many points of our lives, from how we work to how we play. “Entrepreneurs should undertake a forward-thinking mindset and discover the longer term AI-powered instruments to drive the following part of development”, stated Huang. He additionally launched the Convention offered over 20-panel discussions and workshops in all points of AI and digital advertising, bringing the brightest minds and showcasing AI developments and advert applied sciences from Hong Kong and past, to assist entrepreneurs keep forward globally.
Among the many highlighted matters are:
- Within the thematic shows, senior executives from Hong Kong Science and Know-how Parks Company, Xiaohongshu, GroupM, WPP, and Nvidia China shared their experience on multifaceted AI applied sciences, comparable to generative AI, user-generated content material, and AIGC Cloud Engine to turbo-charge the advertising effectiveness.
- Within the panel discussions, a number of well-known firms from completely different industries, together with Adobe, Google, SenseTime, Marketing campaign Asia, HSBC, Microsoft, Preface, PwC and Information Literacy Affiliation, shared profitable AI advertising tales and highly effective methods and explored the longer term AI growth, challenges and threats in East and West.
- Attendees who want to delve into the AI traits and purposes in numerous advertising areas like content material creation, commerce, adtech and measurement, joined the panel discussions collectively offered by Pantheon Lab, AWS, TVB, Dayta AI, RFI Asia, Omnicom Media Group, Dun & Bradstreet, Magnite, Well.io, Bupa, LoopMe and Meta. The highlights included digital human avatars, AI-driven gross sales, AI instruments to extend promoting effectivity, generative AI for media planning and shopping for, and knowledge privateness.
Interactive and interesting workshops had been additionally organized to cowl matters together with data-driven promoting, AI-powered VS generative AI content material, digital assistants, accountable AI, AI search engine optimization, AI Chatbot, Out of doors Advert-to-Commerce and NFT Advertising and marketing to permit attendees to discover cutting-edge AI developments and meet the like-minded professionals. Full speaker checklist and agenda right here.
Showcasing top-notch progressive AI applied sciences from native tech startups
Amidst the AI revolution, Hong Kong firms are on the forefront, harnessing the ability of AI to supply distinctive services throughout various sectors. C23 has ready a charming but fruitful exhibition space to showcase progressive AI options in numerous fields, presenting a wealthy convention expertise on each AI principle and sensible options. Attendees got here throughout a sequence of superior AI applied sciences, together with AIGC Artwork card (Cherrypicks), AICG NFC title card (Cymballe), NFT merchandising machine (Modern Digital Media), AI-powered search engine optimization (Aloha Group), distinctive photograph spot (GroupM HK) and extra.
The fascinating showcases has allowed companies to achieve sensible steering on leveraging AI to deal with enterprise challenges and drive development, whereas the convention has actively promoted the incorporation of creative AI components into operations. The exhibition additionally served as a platform for excellent native start-ups to exhibit their distinctive services or products and meet potential companions, presenting the event of Hong Kong’s AI trade to the world.
Extra exhibitor particulars at https://bit.ly/C23Exhibitors.
Appendix 1: Convention info
| Date: | 26 Sep 2023 (Tue) |
| Time: | 9:30am – 5:30pm (convention)
9:30am – 6:30pm (exhibition) 9:30am – 4:30pm (workshop) |
| Venue: | S421 – 427, Hong Kong Conference and Exhibition Centre |
| Format: | Bodily + On-line convention |
| Language: | English/Chinese language (with simultaneous translation) |
Hashtag: #IABHK #C23
The issuer is solely liable for the content material of this announcement.
About C23
The 1-day convention seeks to carry collectively over 450 C-suites and entrepreneurs in particular person and 500 on-line within the digital advertising trade throughout the globe, who’re eager on exploring cutting-edge applied sciences, progressive methods, and the newest traits shaping the sphere.
By facilitating thought management alternate and bringing within the newest world applied sciences to Hong Kong entrepreneurs, C23 is predicted to be probably the most outstanding conferences within the area, reinforcing Hong Kong to be the main metropolis in digital advertising and serving to Hong Kong to take advantage of out of digital. The convention can even usher in quite a few worldwide community alternatives to bridge mainland and HK enterprises with the West.
About IAB Hong Kong
IAB Hong Kong is the forty sixth nationwide Interactive Promoting Bureau (IAB) licensee. It’s a not-for-profit affiliation that goals to develop requirements and greatest practices in digital advertising to form the way forward for digital advertising for Hong Kong’s promoting and advertising group. IAB HK is among the most credible and influential digital advertising associations in Hong Kong with over 100 firm members, coming from all points of the ecosystem, together with media, adtech, platforms, businesses, manufacturers and analysis firms.
By working with its member firms, IAB HK is dedicated to expertise growth, schooling, and cutting-edge analysis in regards to the crucial position of digital advertising. The founding members embody Meta, Google, South China Morning Publish, and Yahoo. For extra info, kindly consult with our web site 
www.iabhongkong.com.
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