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Photograph by Suniko Bazargarid
I interviewed a co-founder of Airee Felt Firm, M.Oyungerel. Airee is a domestically produced air air purifier with a patented filter product of wool. AireeTM affords the world an natural, biodegradable different to artificial filters. 80 p.c of air pollution from combustion are electrically charged. Sheep wool has electromagnetic properties which makes it a superb filter towards air air pollution. M.Oyungerel has entered many worldwide and home competitions together with her start-up, profitable Falling Partitions Mongolia 2021, Youth Ecopreneur, and Agripreneur 2023. She is a UN Youth Delegate for Mongolia, and we had a dialogue about her firm and up to date achievements.
Are you able to clarify extra about what Airee is and the way it works?
Airee is a startup that makes biodegradable air filters from Mongolian sheep wool. Our workforce developed a patented expertise to filter out dangerous air pollution utilizing bio-fibers similar to sheep wool.
Folks at all times ask, why sheep wool? Folks have combined emotions about it. Some individuals suppose it smells, some individuals suppose it is smart as a result of they’ve seen felt accumulate soot. The brief reply is wool is fairly good at filtering fuel. A barely longer reply is that wool is understood to adeptly filter unstable natural compounds, that are widespread pollution in indoor air. You
can consider paint, constructing/furnishings varnishes, room deodorizers, and if you reside nearer to the highway, automobile exhaust and different combustion pollution. We tweaked its properties such that it filters nice particulate matter, with out sacrificing its skill to let air out and in simply. We piloted utilizing air air purifier gadgets and since we noticed that it really works, we’re now working to scale and develop into a filter materials producer.
Everyone knows air air pollution is a dire subject in Mongolia, particularly in Ulaanbaatar. What prompted you to develop into on this, and what prompted you to develop into an entrepreneur?
Now we have the coldest capital metropolis on the earth, so individuals burn coal to keep heat. It’s most akin to London air air pollution as a result of most different air air pollution issues world wide are associated primarily to automobiles, energy vegetation, or cooking stoves. 2015 research present that ger district is liable for 80 p.c of the air air pollution. I spent some childhood years within the ger district myself, and I’m younger sufficient to not know a winter when there was no air air pollution.
Instantly after I graduated from highschool, I used to be snowboarding from atop a hill, and I “found” air air pollution. I believed the coal mine subsequent to the town had exploded, and my dad informed me it was the town that we lived in 24/7. I couldn’t imagine my eyes. I began studying extra about it and at the time, the Clear Air Fund that was publicly run had a corruption case. I was pissed off and thought that so much of “somebodies” needed to do a whole lot of “somethings” about it. So, I enrolled into an environmental science main and began studying about it. When I first began out in 2016, I believed individuals would act extra and shield themselves from air air pollution if solely they knew how dangerous air air pollution was. So along with the admins of Mongolia Stay Fb web page, we created a nonprofit known as Breathe Mongolia. The nonprofit aimed to extend public consciousness about air air pollution, educate individuals the way to shield themselves from it, and methods they might contribute, and act as a coverage watch canine for choices being made by the authorities.
The explanation I wished to do it was as a result of at the moment, the narrative was that the federal government wasn’t doing something, and the general public was the sufferer. It’s, in some sense, true, however I didn’t like this narrative as a result of it eliminated company from people. It makes the drawback so large that individuals really feel like several particular person motion is only a drop within the bucket. So, we demonstrated, in New York, in California, and in Ulaanbaatar, and tried to coach individuals with a one-stop store for air air pollution information. However I noticed that though individuals wished to do one thing about it, they didn’t have the monetary means to.
Shortly after I graduated from the college, I began working for the Mongolian Sustainable Finance Affiliation the place we piloted Mongolia’s first sector-wide vitality effectivity mortgages within the ger district. It was initially an initiative that began in 2013 the place monetary establishments have been conducting environmental and social danger administration techniques, to make sure companies complied. Later, after I joined, we had develop into an group and the paradigm had began transferring past compliance into inexperienced additionality. There, I used to be privileged to work with extraordinarily competent and caring individuals who have been making an attempt to ascertain a inexperienced impression fund of fifty million USD to finance energy-efficiency, in industries and within the ger district to construct new houses or retrofit present ones. This meant that we labored on designing inexperienced loans and labored with the authorities to offer incentives for individuals to decide on inexperienced merchandise. I had been making an attempt to sort out the supply of the drawback and work effectively, working on lack of accessibility to finance and infrastructure issues.
However on the similar time, individuals have been getting sick, particularly pregnant girls and younger youngsters. Miscarriages are 3.5 instances extra more likely to occur throughout polluted seasons (UNICEF Mongolia, 2018) and I believe virtually all people is aware of anyone near
them who has had miscarriage/lung most cancers/pneumonia throughout the polluted season. We purchased air purifiers, however we couldn’t discover substitute filters. They didn’t promote them. In the event that they did promote them, they’d value 200 USD per filter for some fashions, which is insane. Respiratory clear air shouldn’t be this costly. So, in 2021, when my co-founder approached me with a challenge thought to develop algae oxygen turbines I stated sure, and we participated within the competitors known as Greenpreneurs by GGGI. By the tip of the yr, when the competitors ended our workforce determined to proceed it and make it right into a enterprise and now we have been learning about sheep wool, in order that’s how we began.
At present, an increasing number of individuals are selecting to reside overseas as an alternative of staying and serving to the growth of Mongolia. How do you are feeling about them? What do you see is stopping them from staying? Why are you continue to right here?
It’s unattainable in charge them. Some individuals say they’re being egocentric, however you may’t name anyone egocentric for deciding to prioritize their private well being.
who’s objectively egocentric? It’s the individuals who have been confirmed of embezzlement however go unpunished. It’s so disrespectful once they make poor choices and abuse our hard-earned tax cash. After I used to work for the Mongolian Sustainable
Finance Affiliation, to ascertain the inexperienced revolving fund, we requested for 18 million USD from the federal government, and so they haven’t finalized it. But, they determined to “experiment with improved coal” for 50 million USD, or the bus scandal. I’m making an attempt to work to enhance the lives of others, not pay for a politician’s son’s Ferrari. However in actuality, that’s what I’m doing. And if I don’t make this determination to remain and “work for my nation”, I’m egocentric? This narrative wants to vary.
One factor that forestalls me from leaving is the truth that I haven’t contributed a lot to training but. My greatest concern is that this. Persons are merchandise of their time, and we are able to perceive why the era in energy proper now acts this fashion. However I need to
imagine that merchandise from our time, these children, are properly educated and that the longer term we’re shaping, is full of individuals who have company and never tethered to welfare, and for that to occur, we have to make investments extra in our youth and grownup training techniques.
What are individuals’s feedback on your merchandise?
We’ve bought 300 air purifiers with wool filters over the past yr and individuals are particularly noting how properly it filters odors. When individuals cook dinner, or once they have automobile exhaust from opening home windows, that’s what wool filters are nice at filtering. Nearly 80 p.c of our purifiers have been bought to pregnant girls and households with youngsters underneath three years of age. It’s when youngsters’s lungs are nonetheless growing, so we supplied a 20 p.c low cost to this demographic that wants purifiers probably the most. The truth that we gained’t run out of filters and might present low-cost substitute filters is one thing our prospects additionally love.
What’s the authorized surroundings to develop merchandise similar to Airee? Does the federal government present any form of help to entrepreneurs similar to your self?
Within the final two years, the authorized surroundings has improved considerably, so Airee is fortunate in some methods. The authorities has clarified the regulation on the way to outline and be registered legally as a “startup”, the authorized standing of coworking areas, launched VAT and customs tax levies and exemptions for tools and uncooked supplies of “innovation initiatives”, and has been organizing startup competitions with grant funding. We’re capable of profit from a reduced workplace house thanks to Innovation Hub, the municipality backed coworking house. All of those are so new and I’m so comfortable the federal government arrange this authorized framework to advertise entrepreneurship. Mongolia shouldn’t be a worth creating economic system and the system virtually discourages it. I hope these preliminary help mechanisms encourage different companies and we are able to form a future system that rewards worth creation.
I do know that these efforts have been ongoing since I used to be in college. So, I’m actually grateful for the individuals in this ecosystem who’ve labored to develop it, in addition to the creators and the startup house owners who come earlier than us and set precedent. I’m actually impressed by their dedication. It’s equally essential for individuals to get the alternative and open doorways however hold them open for the following particular person and future generations.
What have been the largest challenges you confronted to develop your merchandise and prolong the market additional?
We confronted many inner and exterior challenges. Once we first ordered our air air purifier gadget, two weeks later the Chinese language border closed. So, we had our cash locked for one entire yr and couldn’t pilot as we wished to. That’s the primary greatest problem. Second, funding is at all times a giant problem, as a result of Mongolia has a very small market and the variety of buyers who’re skilled, and investing are comparatively few. Buyers who’re properly outfitted or who’ve expertise with bodily merchandise, such as manufacturing, are very arduous to discover. These are all points that startups usually face however it’s a bit tougher as a result of, firstly it’s arduous to search out buyers, and secondly, it’s arduous to scale right into a very small market. That could be a large market problem.
You additionally gained the Youth Ecopreneur awards from the Worldwide Commerce Heart, and 5,000 USD. What do you intend to do with it?
We have been capable of win the Youth Ecopreneur awards throughout the World Knowledgeable Growth Discussion board held in Ulaanbaatar metropolis in June. It hasn’t solely been 5000 USD; they gave us a professional bono authorized service from a multinational regulation agency known as Sidley Austin. We’re enrolled into the Google startups for sustainable growth program, and now we have the suitable to speak to individuals
from the World Mental Property Workplace. As well as, the Worldwide Commerce Heart has been selling us within the media extensively. So, the actual fact that I used to be on the UN and talking at two occasions was all due to the Worldwide Commerce Heart. We have been fortunate to have gained it and I’m glad it was organized in Mongolia. Additionally the YE! Neighborhood may be very supportive and really loving, which is nice.
You additionally just lately attended the Clinton World Initiative and UN SDG Summit. Are you able to inform extra about it?
Final yr, we participated in a six-month incubation program known as Unleash. It’s a group of SDG and impression pushed firms. Once we enrolled there, we obtained accepted into stage three and we went to an in-person competitors in Mysuru, India. We have been uncovered to a whole lot of mentors and consultants in the fields of fundraising, world provide chains, product growth, storytelling, and different issues. One of many mentors we obtained acquainted with referred us to the Clinton World Initiative to take part of their Greenhouse occasion. The greenhouse occasion convened 30 companies in three tracks. The three tracks have been local weather resilience, inclusive financial growth, and well being fairness. Out of 200 who have been referred by the Clinton Basis group to use to this occasion, 30 have been chosen, together with us. So, these individuals have been competing for 25,000 USD and an publicity to the Clinton Basis community. It simply goes to indicate how a lot all these worldwide startup competitions and occasions assist you and it was a tremendous occasion to be at and take part in. This yr’s theme was Maintain Going.
I did two occasions on the UN. First, I used to be there for SDG Motion Weekend which occurs earlier than the SDG Summit. On the Motion Weekend, I used to be on a panel that was centered on closing the financing hole for ladies and missionaries. Second, I used to be on the Good Commerce Summit, the place I used to be privileged sufficient to take a seat subsequent to the US Division of State chief world partnerships officer and have him interview us and ask him questions as properly. Through the Motion Weekend, I used to be interviewed, and so they ended up posting my interview on the start launch day of the SDG Summit, the place a whole lot of like nation leaders have been. So, it’s virtually prefer it was orchestrated by the Worldwide Commerce Heart.
Lastly, what are your future plans?
We are actually within the technique of establishing a manufacturing unit to fabricate 100-percent biodegradable air filters. We’re producing that filter materials for filter producers who will then take it into totally different shapes and fitted for varied functions. We need to export and discover past the wool solely as a uncooked materials. As for me, I will proceed to unfold extra local weather training and attempt to contribute to training extra normally.
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