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From China’s homegrown heavyweights to the globe’s trending A-listers, a constellation of celebrities took over the FROW throughout Paris Style Week.
Paris is perhaps referred to as town of lights, however this Spring Summer season 2024 season, it was additionally town of stars.
The French capital as soon as once more proved how world celebrities are a automobile for visibility throughout social media, with the attendance of Hollywood heavyweights similar to Zendaya at Louis Vuitton, Pamela Anderson at Vivienne Westwood, Kylie Jenner at Schiaparelli and Jennie Kim at Chanel all igniting colossal on-line commentary.
Chinese language homegrown expertise additionally made a splash. Following her return to the highlight, actress Fan Bingbing joined the likes of Paris Hilton and Angela Bassett on the Mugler runway, whereas home darlings Angelababy and Dilraba Dilmurat made appearances at Roger Vivier and Dior.
Having an A-lister endorse your model — whether or not they be a part of the Kardashian-Jenner clan or the web’s present “it” particular person — is essentially the most highly effective advertising and marketing transfer a designer could make in right this moment’s local weather. And it exhibits within the metrics.
Under, in partnership with influencer advertising and marketing company Lefty, we take a look at the luminaries whose movie star standing made noise throughout the PFW calendar this season. Proceed to learn the complete article right here
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