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In stark distinction to the sometimes long-winded product explanations on China’s e-commerce livestreams, the “fast introductions” of merchandise with little rationalization has been a shock hit amongst customers.
A brand new gross sales tactic has grow to be more and more well-liked amongst China’s e-commerce livestreamers, wherein merchandise are held as much as viewers then tossed apart at a frenetic tempo. Now Douyin, the Chinese language model of TikTok, is cracking down on the follow to guard customers.
Ranging from Friday, Douyin will forbid such “fast introductions” advertising techniques, whereby merchandise are launched one after the opposite with minimal or no product data offered. Violators could also be fined and even see their accounts closed.
Although the follow has been round for a number of years, it has come below the highlight this month as a result of runaway success of Zheng Xiangxiang, a well-liked Douyin livestreamer with over 531 million followers on the platform. Proceed to learn the total article right here
This text initially appeared on Sixth Tone.
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