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Apple has turn out to be the chief in world smartphone market income, with an all-time excessive of 43 per cent within the third quarter (Q3) of 2023, in response to a brand new report launched on Friday. International smartphone market revenues remained steady year-on-year (YoY) however elevated by 15 per cent quarter-on-quarter (QoQ), surpassing $100 billion within the September quarter.
This can be a vital feat for Apple as its newest iPhone 15 collection had one week much less available in the market in comparison with its predecessor throughout the identical interval final 12 months, stated market intelligence agency Counterpoint Analysis.
Samsung witnessed a 4 per cent YoY progress within the common promoting worth (ASP) within the wake of the profitable launch of the Galaxy Z Fold 5, good S23 collection gross sales and elevated flagship presence. Nonetheless, an 8 per cent cargo decline offset the ASP improve, inflicting Samsung’s income to drop by 4 per cent yearly.
“Professional Max being the best-selling variant of the iPhone 15 collection contributed to Apple additionally attaining its highest-ever Q3 working revenue. Nonetheless, its world smartphone working revenue share remained flat attributable to a resurgence of Huawei and Honor, and an elevated concentrate on profitability by different Chinese language OEMs comparable to Xiaomi and Oppo,” Harmeet Singh Walia, senior analyst, Counterpoint Analysis, stated in a press release.
Consequently, the worldwide smartphone working revenue reached an all-time excessive, signaling extra positively how the smartphone market has adjusted to the post-pandemic pattern of decrease shipments, he added. Apple posted income of $89.5 billion within the September quarter. Notably, Xiaomi was the one model among the many high 5 smartphone OEMs to witness improve in cargo each QoQ and YoY in Q3, because it strengthened its positions in key markets comparable to China and India.
The complete influence of the iPhone 15 collection is but to be seen throughout the world vacation season anticipated to be boosted by upgrades from iPhone 11 and 12 customers. The festive season sale in India is underway and it might increase shipments and revenues on this planet’s second-largest smartphone market the place pent-up demand and 5G upgrades may even contribute to progress, the report famous.
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