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Scarlett Johansson has initiated authorized motion towards an AI app that used her title and picture in an internet commercial with out acquiring permission. The advert, which was roughly 22 seconds lengthy, was posted on X/Twitter by a synthetic intelligence image-generating app often called Lisa AI: 90s Yearbook & Avatar. It featured Johansson, though her representatives confirmed that she is just not affiliated with the app, and her legal professional, Kevin Yorn, dealt with the state of affairs from a authorized perspective. The advert was first noticed on October 28 however seems to have been faraway from the web since then.
Johansson’s legal professional, Kevin Yorn, said, “We don’t take this stuff flippantly. As is customary in these circumstances, we’ll cope with it utilizing all accessible authorized measures.”
No connection to Johansson
The advert started with an outdated clip of Scarlett Johansson behind the scenes of Marvel’s “Black Widow,” the place she says, “What’s up guys? It’s Scarlett, and I would like you to come back with me…” Nonetheless, a graphic then lined her mouth, and the display screen transitioned to AI-generated photographs resembling the actor. An artificial voice imitating Johansson continued talking, selling the AI app with the phrases, “It’s not restricted to avatars solely. Pictures with texts and even AI movies might be created. I feel you shouldn’t miss it.” Wonderful print beneath the advert clarified that the photographs have been produced by Lisa AI and had no connection to the precise particular person.
Numerous Lisa AI apps, created by Convert Software program, stay accessible on the App Retailer and Google Play, though the app maker didn’t reply to Selection’s request for remark.
Strict privateness legal guidelines
Many states, together with California, have stringent privateness legal guidelines that defend the unauthorized use of an individual’s title, voice, picture, or likeness for promoting or promotional functions. Whereas some well-known people could file lawsuits to determine a authorized precedent when their title and likeness are used with out authorization, most circumstances are resolved with stop and desist calls for.
Scarlett Johansson is just not the one actor whose title and likeness have been used with out permission for promoting functions. Up to now, Tom Hanks additionally warned his followers a few promotional video for a dental plan that featured an AI model of the actor, stating that he had no involvement in it.
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The submit Scarlett Johansson takes authorized motion towards AI app that used her picture appeared first on The Unbiased Information.
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