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Chanel staged its Cruise 2024 assortment in China’s tech hub, Shenzhen, on November 2, its first main occasion within the mainland since 2019.
Chanel immediately showcased its Cruise 2024 assortment in Shenzhen, following a four-year break from presenting its runway within the mainland. Chinese language stars, together with actor Wang Yibo and singer William Chan, flooded the FROW to look at the broadly anticipated, star-studded affair.
After debuting the gathering in Los Angeles on Might 9, internet hosting a reproduction runway in China’s tech hub looks as if an unlikely alternative. However for the French luxurious large, it was a calculated transfer.
“As China’s capital of design, innovation, and excessive expertise, this vacation spot, open to the world, creation, and the long run, is the most recent of many stopovers made by the Chanel cruise assortment,” the maison stated in a press release.
Impressed by Los Angeles, the gathering is an “ode to the Metropolis of Angels.” The Chanel-clad basketball-like court docket, full with the monolithic scoreboard that debuted in LA, was as soon as once more current. Fashions strutted by the setting sporting Eighties-era leg heaters, floaty kaftans, and pastel co-ords.
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