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Mongolia’s tourism sector is aiming excessive within the upcoming yr, and with good purpose. In November, the Lonely Planet nominated Mongolia as one of many prime 10 locations to go to in 2024.
The nation’s nomadic historical past and tradition will function an vital factor for increasing the nation’s “third neighbor” coverage and financial targets in 2024. The present administration is increasing bilateral ties with third neighbor international locations similar to Vietnam, South Korea, Singapore, Turkey, and america to spice up tourism and make Mongolia extra accessible to world vacationers.
The “Welcome to Mongolia” marketing campaign was launched in 2023 throughout Prime Minister Oyun-Erdene Luvsannamsrai’s state go to to South Korea. The tourism marketing campaign not solely highlights Mongolia’s third neighbor connections but in addition envisages alternatives for brand spanking new business airline routes and the streamlining of visa programs.
Within the effort to diversify Mongolia’s economic system, Ulaanbaatar’s third neighbors have made vital leaps in bilateral business ties.
In August, Mongolia and america signed an Open Skies Settlement within the hopes of “facilitating better air connectivity between america and Mongolia and can present the authorized framework for nonstop passenger flights.” Mongolia additionally bought its first Boeing 787 plane.
Ulaanbaatar has signed comparable agreements with nationwide airline carriers and aviation regulators in Turkey, Vietnam, and Singapore. The Mongolia-Singapore settlement is especially vital for Mongolia to train the “fifth freedom of the air”: site visitors rights for flights in the end certain for a 3rd nation. Mongolia can thus use Singapore as a transit hub to connect with the Asia-Pacific markets, Europe, and the Americas.
One other key a part of Mongolia’s technique to spice up tourism is securing visa-free entry for international nationals. As of 2023, Mongolia had signed visa-free offers with 34 international locations.
Mongolia can be selling Mongolian tradition overseas within the hopes of fomenting curiosity within the nation as a vacationer vacation spot. The cultural actions that occurred in Paris and London this yr may be seen as groundwork for attracting European tourism to Mongolia within the upcoming years.
The Ministry of Tradition of Mongolia has been proactive in exhibiting the nation’s tradition to the world, even whereas aiming to recall cultural artifacts.
Throughout the Worldwide Cultural Discussion board in St. Petersburg, Russia, in November, Minister of Tradition Nomin Chinbat launched a name to motion, urging different international locations to return Mongolian historic cultural artifacts scattered around the globe. Different international locations could also be reluctant to return this stuff; nonetheless, the ministry goals to barter to make use of these artifacts as a part of better reveals and shows.
For instance, the British Museum at present shops 122 Mongolian artifacts from the In poor health-Khanid dynasty. Shows of these artifacts current a possibility to spotlight Mongolia to new audiences throughout the globe and improve the cultural visibility of Mongolian nomadic heritage.
Mongolia’s work has already led to some treasures being introduced again to the nation, together with the return of Mongolian dinosaur fossils from america. The French authorities has agreed to work intently with their Mongolian counterparts to fight illicit trafficking of artifacts.
One other connection between tradition and commerce is evident in Mongolia’s inventive industries. The federal government has held talks with Hollywood executives and is providing interesting tax incentives for manufacturing firms to movie and spend money on Mongolia, whereas additionally placing the nation’s spectacular landscapes on screens internationally and hopefully driving additional curiosity and tourism to the nation.
This yr, Mongolia additionally held the primary Nas Summit, which related younger Mongolians to key social media influencers and content material turbines with a mixed social media following of over 400 million. The influencers from around the globe have been introduced beneath one roof in Ulaanbaatar to share concepts and talk about the most recent technological traits. Occasions just like the Nas Summit elevate the visibility of Mongolia’s youthful technology within the digital age.
As Mongolia strives to diversify its economic system, creativity and newer initiatives are required to bolster the nation’s tourism sector. The Worldwide Financial Fund’s October 2023 figures projected that Mongolia’s GDP will develop by one other 4.5 % in 2024. Tourism is hoped to play an more and more vital function within the economic system.
“I look ahead to 2024 being one other yr the place we see a strengthening of cultural ties between Mongolia and the remainder of the world,” Nomin Chinbat, the minister of tradition, advised The Diplomat. “That’s the reason selling Mongolia’s tradition abroad has been a key a part of my work this yr.
“Tradition and the inventive industries aren’t solely a key a part of Mongolia’s progress technique at residence however on the coronary heart of our ‘third neighbor’ coverage, which builds and strengthens friendships outdated and new.”
In 2024, Mongolia anticipates constructing on this success. The federal government will proceed to make use of cultural diplomacy to amplify its voice on the worldwide stage and strengthen its worldwide partnerships, whereas attracting vacationers from around the globe.
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