OML Entertainment: OML Entertainment focuses on new overseas markets to boost revenue growth

OML Leisure is driving an aggressive income progress technique because it enters new worldwide markets, grows its artist administration roster, and develops various content material for high streaming platforms, Gunjan Arya, chief government of the corporate instructed ET.

The corporate had a high line of over ₹330 crore in FY23 and expects a big soar in FY 24, Arya stated.

In FY23, the digital leisure firm recorded a powerful double-digit progress in income primarily on the again of its sturdy efficiency internationally within the branded content material section and excursions by its artists.

Arya stated the corporate’s goal in FY24 has been to keep up profitability and competitiveness in its three key verticals – artist administration, content material manufacturing, and model options. She stated OML additionally sees massive alternatives in untapped markets like Japan and China.

“Our artist administration has expanded its roster with various abilities, the OTT content material section is poised for fulfillment with upcoming releases, and our branded content material initiatives proceed to make outstanding strides in each home and worldwide markets,” Arya stated.

OML, which began as an artist administration firm, has over time pivoted to content material manufacturing in a giant manner, even because it strengthens its place within the artist administration and branded content material segments. In the previous few years, the corporate has exited non-core companies like on-line ticket gross sales and stay occasions to give attention to the three verticals. In 2021, the corporate bought its stay occasions and IP enterprise, comprising properties like NH7 Weekender, to Nazara-backed Nodwin Gaming for ₹73 crore.