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At present, India stands solely second to China within the quantity of digital media consumption, as per the EY-Ficci 2023 report. Followers have by no means had extra option to take pleasure in nice tales, whether or not that’s by way of the spike in sensible TV penetration or the prevalence of quick, low-cost, internet-enabled gadgets.
Streaming companies are reaching a variety of audiences, with Netflix main a cultural alternate that’s altering the way in which we have interaction with the world. An unforgettable reminder of this impression, for me, will at all times be from just a few years in the past, once I heard a well-known tune play out at a neighborhood pandal: it was Bella Ciao (from Cash Heist) that includes dhol!
This actually is the golden period of leisure — and I firmly consider streaming will speed up in direction of
solidifying itself as the ever present medium of storytelling. There are such a lot of tales to be informed, throughout languages and from each village, city and metropolis of our vibrant nation. 2023 confirmed us {that a} highly effective story can come from wherever, and excite audiences all over the place.
The victory of RRR and The Elephant Whisperers on the Oscars, or Vir Das: Touchdown profitable an Worldwide Emmy, are proof of this.
In 2024, I foresee a larger emphasis on programming that embraces the distinctive and the genuine. India
is a treasure trove of tales — and at Netflix, we’re dedicated to celebrating it, throughout quite a lot of genres, with the very best creators — from Sanjay Leela Bhansali, Yash Raj Movies, Neeraj Pandey and Imtiaz Ali, to Abhishek Chaubey, Kanika Dhillon and Kapil Sharma.It’s the basic thali — one thing for each style and temper, and that’s what we wish to serve to our members each in India and internationally.
(The creator is the Vice-president of Content material for Netflix India)
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