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Because the early hours of Sunday morning, about 100 Ben & Jerry’s Israel executives and workers, headed by Avi Singer – CEO and proprietor, left the Be’er Tuvia manufacturing unit to reap in a lemon orchard in an effort to assist farmers in Moshav Tzafon, close to Beit Shemesh. On this framework, they saved about 50 tons of agricultural produce.
Avi Singer, CEO of Ben & Jerry’s Israel, opened the morning and instructed the staff: “As an Israeli, Zionist manufacturing unit working within the south of the nation, which purchases uncooked supplies from Israeli farmers, and our every day and shut relationship with about 20 cowsheds from the south of the nation, from which we buy the milk and cream for the manufacturing of ice cream, and with farmers who develop eggs, spices and extra, we realized that there was a scarcity of working arms for selecting the lemons and determined to shut the ice cream manufacturing on the manufacturing unit in Be’er Tuvia for someday and enlist the assistance of the farmers.”
He stated: “We’ll proceed to assist, encourage, strengthen and lift morale for distressed farmers by the hands of employees. Because of the assorted civic initiatives that assist to farmers, they’re able to harvest their produce. With out this assist, lots of them won’t be able to develop agricultural produce sooner or later.”
Farmer Aryeh Ben Atiya from Moshav Tzafon thanked the Ben & Jerry’s workforce late within the afternoon and stated: “We thanks in your assist in choosing the lemons, we’ve got no phrases for this mobilization that helps us loads – it’s not self-evident…”
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