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“Morning Star, the doorways of the Church are open”… With these strains, this distinctive piece of folklore penned by the Catholicos of All Armenians, Khrimian Hayrik (Father), in 1885, begins. It speaks concerning the religion and diligence of the Armenian individuals. Within the Seventies, ethnographer and honored artist Hayrik Muradyan recorded it for the archive. Armenians contained in the Iron Curtain of the Soviet Union heard this music for the primary time – thrilling, easy, and pure. In these difficult instances of id and religion, this work of symbolic significance introduced collectively inventive specialists, artists, and musicologists. They devoted three months to breathe life into the straightforward and easy concept of the “Galaxy” founders – to bolster and rediscover the profound essence of the Christmas vacation for each Armenian household.
“We imagine within the energy of Armenian individuals’s work and diligence. We wish our individuals to be united, imagine, and depend on their very own energy. This piece holds an vital message. It illustrates our collective lifestyle: working and creating with religion, prayer, and kindness. We earnestly want for the message and lyrics of this music to resonate in each Armenian family on Christmas,” said Artyom Khachatryan, Co-Founder and Co-Chairman Galaxy Group of Firms.
An expert communication group was tasked with choosing the music and narrating its story. The inventive problem was clear: discover and convey forth a easy music stemming from the guts of the individuals, one that’s constructive and depicts the life-style of the Armenian individuals from their very own views. The communication firm “AxelMondrian and Companions” managed the inventive strategy of the undertaking, whereas the famend “Katil” band dealt with the creative growth of the music.
“That is Armenia’s first and distinctive undertaking of its variety, offering an educational sound and musical construction to an ethnic people music. We had quite a few melodic songs into consideration, however the choice halted on the patriarch’s work. We sincerely hope for its appreciation and for individuals to supply their interpretations of this music,” shared Grigor Davtyan, co-founder of the “Katil” band.
The music’s efficiency concerned college students of the artwork college named after Saryan, led by Grigor Harutyunyan. Sevada Hambarchyan, the vocalist of the “Katil” band, carried out vocals with the choir, overseen by Grigor Kartashyan dealing with the instrumentation. The music was recorded for public launch beneath an open license, permitting anybody to make use of and personalize it. The video sequence was set amidst the snow-white Armenian mountains, guaranteeing pictures devoid of pointless distractions, focusing solely on the music’s magical verses. The inventive group guarantees additional developments on the undertaking and encourages enjoying “Bari Luso” in each Armenian family, fostering religion and unity.
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Galaxy Group of Companies stands as a high conglomerate in Armenia, persistently integrating academic, cultural, historic heritage, in addition to content material creation initiatives in Armenian inside its annual social duty packages. Since 1999, the corporate has engaged in round 100 various collaborations and revealed varied supplies and books. The group’s founders are Gurgen Khachatryan, Artyom Khachatryan, and Aram Khachatryan. It encompasses 15 manufacturers, together with the telecommunications operator “Ucom” the procuring and leisure complicated “Yerevan Mall,” the French cafe “PAUL,” and the lodge “Courtyard by Marriott.” amongst others.
Katil is an Armenian indie people band established in 2017, and acknowledged for its modern diversifications of quite a few ethnic songs. Comprising 5 members, the group has carried out notable occasions resembling a solo live performance on the Public Radio studio and took part within the Independence Day live performance at Zvartnots Cathedral alongside the RA Opera Orchestra. In 2020, they launched their inaugural CD, “Akner.”
AxelMondrian & Companions is an accredited communications agency affiliated with the European community, specializing in Repute Administration, Public Relations, Branding, Advertising Communication, Knowledge Evaluation, and related domains. With a monitor document of executing progressive initiatives in Armenia, the corporate introduces novel options and recent views to the market.
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