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Occupying two flooring of the downtown retail advanced, LV The Place Bangkok establishes a dream-like aura from its nook location the place the façade is enhanced with large diamond shapes that glow at evening. From the within, the area performs out as a multi-faceted integration of retail, eating and tradition.
VISIONARY JOURNEYS
On the bottom degree is Visionary Journeys, a brand new exhibition that explores the Maison’s heritage like by no means earlier than. The scenographic expertise developed by globally famend architectural agency OMA and Associate Shohei Shigematsu, marks the primary instalment of OMA and Louis Vuitton’s collaborative partnership, imagining an architectural identification for the Visionary Journey’s exhibition idea. Thematic rooms are constructed into distinct environments recontextualizing historic and up to date items and immersing guests within the foundational pillars of savoir-faire, innovation, journey, and creation.
Beginning with a Trunkscape, the place 96 trunk modules have been assembled as a tunnel, the exhibition transports guests straight right into a story of craft and ingenuity. That is adopted by Origins, which highlights the precise and notable contributions that the Vuitton household made to the Maison as a 360-degree staging of archival paperwork and objects detailing early inspirations and designs. Trunks from the late 19th century illustrate how Louis Vuitton started as a packer and trunk-maker, whereas examples of the Monogram canvas via the a long time mirror the continuity and innovation of a residing model. Devoted to Iconic Baggage, the following room have fun 25 years of style historical past at Louis Vuitton via the lens of 5 iconic bag fashions (Alma, Keepall, Speedy, Noé and the Petite Malle) and the way they’ve been reinterpreted by the Maison’s inventive administrators, Marc Jacobs, Kim Jones, Nicolas Ghesquière, Virgil Abloh and Pharrell Williams, advancing each craftsmanship and magnificence. To emphasize the distinctive form, kind and significance of those icons, 21 baggage and a couple of ready-to-wear seems are captured in 19 clear acrylic bubbles that convey the collective contribution of those visionary designers. The penultimate area, Collaboration, dives into the inventive relationships which have yielded a few of the hottest and memorable baggage in style historical past. Reimagined by Stephen Sprouse, Richard Prince, Takashi Murakami or Yayoi Kusama, seven authentic creations converse to the boundless potential of collaboration, whereas a semi-circle of animated screens transforms a backdrop of 184 chrome-dipped baggage right into a cinematic showcase of every artist’s distinct sample. Lastly, a shock awaits guests as they half within the type of a Giveaway Room the place souvenirs might be received and picked up.
LE CAFÉ LOUIS VUITTON
Additionally situated on the bottom flooring, Le Café Louis Vuitton exudes a lush ambiance mixing botanical design parts with stylish particulars of the Maison, from the Monogram parquet flooring to furnishings referencing the enduring Objets Nomades. Right here, the patisserie choice tempts with muffins, tarts, parfaits and ice cream sandwiches in an array of flavours, every embellished with a signature Louis Vuitton flourish. These tantalising treats embody the Star Blossom Cake, a chocolate and caramel cake; the Monogram Cake, a pistachio with orange blossom cake; and a regionally impressed iced refreshment known as Mango Sticky Rice Fizz, made with mango and sticky rice-infused syrup with a splash of tonic water. Mirroring the local weather of the Southeast Asian metropolis, the inside boasts using pure supplies like wooden, raffia and crops. The pièce de resistance is a big, curved counter the place the dessert choice is displayed, and purchasers can discover the confections at their leisure.
THE STORE
Elegant but infused with vibrant touches, the shop at LV The Place Bangkok extends throughout the higher degree in an immersive and up to date buying expertise. Amidst classic furnishings preparations and vibrant artworks, the structure proposes the boys’s and ladies’s product universes in larger fluidity, curated to seize and captivate essentially the most discerning of purchasers looking for distinctive design above all else. These looking for exclusivity can sit up for the launch of the Alma Nano Rainbow accessible in 5 colors, a girls’s Cruise 2024 T-shirt accessible in 4 colors, and a males’s LV Coach Upcycling sneaker in a singular colourway. These merchandise are worldwide exclusives and solely accessible at this retailer. Personalisation is offered via scorching stamping with a particular “Nong (which means youthful sibling in Thai) Vivienne” design created particularly for the opening.
GAGGAN AT LOUIS VUITTON
Additionally on the higher degree, celebrated Indian chef Gaggan Anand has curated a ‘meals journey’ supplied throughout each lunch and dinner for the Maison’s first restaurant in South Asia, “Gaggan at Louis Vuitton.” This culinary journey is signalled by a pyramid of trunks which lead right into a room of undulating partitions punctuated with resin buildings by Draga & Aurel, Monogram flower lamps, and fringed curtains. The superb eating restaurant accommodates ten Italian marble tables the place diners will expertise a seasonal menu unique to Louis Vuitton and primarily based on the 5 “S” – Candy, Bitter, Salty, Spicy and Shock. From Thai-inspired dressed lobster to a mushroom recipe in a Damier sample, every composition is introduced on a particular dish. Furthermore, for purchasers looking for the last word culinary expertise, a non-public eating room offers a view to the kitchen with the easy press of a button.
With works from native and worldwide artists on show all through the area, the general idea embraces the vibrancy of Bangkok with cross-cultural flare, simply as LV The Place Bangkok extends the formidable world life-style imaginative and prescient of Louis Vuitton. Bringing a wider cultural expertise right into a single retailer, this 360 idea for Gaysorn Amarin establishes a brand new blueprint for Louis Vuitton areas to come back.
Retailer Data:
LV The Place Bangkok
Gaysorn Amarin at Gaysorn Village
Degree G-2, No. 496-502 Ploenchit Highway, Lumpini, Pathumwan, Bangkok
Tel 1800-01-1112
Opening Hours:
Le Café: 10am – 8pm
Exhibition: 10am – 8pm
Retail: 10am – 8pm
Restaurant: 12pm – 11pm (Closed on Tuesday and Wednesday)
Web site:
LV The Place Bangkok | LOUIS VUITTON
Hashtag: #LouisVuitton
The issuer is solely chargeable for the content material of this announcement.
About Louis Vuitton
Since 1854, Louis Vuitton has introduced distinctive designs to the world, combining innovation with model, all the time aiming the best high quality. In the present day, the Home stays devoted to the spirit of its founder, Louis Vuitton, who invented a real “Artwork of Journey” via baggage, baggage and equipment which have been as inventive as they have been elegant and sensible. Since then, audacity has formed the story of Louis Vuitton.
Trustworthy to its heritage, Louis Vuitton has opened its doorways to architects, artists and designers throughout the years, all of the whereas growing disciplines comparable to ready-to-wear, sneakers, equipment, watches, jewelry, and perfume. These rigorously created merchandise are testomony to Louis Vuitton’s dedication to superb craftsmanship.
For additional data: www.louisvuitton.com
About OMA
OMA is a world apply working throughout the conventional boundaries of structure and urbanism. OMA is led by eight companions—Rem Koolhaas, Ellen van Loon, Reinier de Graaf, Shohei Shigematsu, and David Gianotten, Iyad Alsaka, Chris van Duijn, and Jason Lengthy. Established in 2001, OMA New York is chargeable for OMA’s operations within the Americas and Japan and has since overseen the profitable completion of a number of buildings throughout the USA, together with Milstein Corridor at Cornell College; the Faena Discussion board, a multi-purpose cultural venue in Miami Seaside; the Pierre Lassonde Pavilion, an extension to the Musée nationwide des beaux-arts du Québec; and the Audrey Irmas Pavilion for Wilshire Boulevard Temple in Los Angeles.
www.oma.com
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About Shohei Shigematsu
Shohei Shigematsu is a Associate at OMA and leads the agency’s portfolio spanning numerous typologies and scales. His style engagements span a number of typologies and scales, from retail areas to new modes of style exhibitions and scenography. Sho led the renovation of and addition to the brand new Tiffany Landmark in New York and is at present overseeing the development of Harajuku Quest, a brand new cultural and retail hub connecting Omotesando and Harajuku. He has labored with style manufacturers and museums on main exhibition designs—Dior retrospectives in Denver, Dallas, and Tokyo; Prada “Waist Down” in Tokyo, Seoul, New York, and Los Angeles; and Manus x Machina on the Met Costume Institute.
Sho’s works within the arts embody the lately accomplished AKG Artwork Museum in Buffalo, New York, and a brand new constructing for the New Museum in New York Metropolis at present below development. He has designed a number of cultural venues such because the lately accomplished Audrey Irmas Pavilion in Los Angeles and Sotheby’s Headquarters in New York, and has additionally collaborated with varied artists together with Marina Abramovic, Cai Guo-Qiang, and Taryn Simon.
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