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On Thursday night, Apple CEO Tim Prepare dinner attended the grand opening of the Apple Shanghai Jing’an retailer and engaged with a crowd of Apple followers who had flocked to the downtown location. The retail retailer is the second-largest Apple Retailer worldwide and the most important in Asia. The Jing’an retailer’s opening was a part of a two-day go to to Shanghai from Prepare dinner, which comes amid falling iPhone gross sales in China.
Why it issues: Prepare dinner’s presence on the opening of the Shanghai retailer was meant to exhibit the model’s dedication to the China market. The nation additionally performs an important position in Apple’s provide chain and manufacturing operations.
Particulars: Throughout his two days in Shanghai, Apple CEO Prepare dinner shared numerous PR actions on the Twitter-like social media platform Weibo, the place “Tim Prepare dinner encounters actor Zheng Kai” trended as a scorching matter on Wednesday.
- Prepare dinner wrote on his Weibo put up, “Nonghao Shanghai! [Nonghao is hello in Shanghainese] Spent the morning strolling the Bund with Zheng Kai and having fun with a basic Shanghai breakfast. I’m all the time so comfortable to be again on this exceptional metropolis.”
- Prepare dinner shared one other photograph on Weibo on Wednesday afternoon exhibiting him being briefed on gaming merchandise by Papergames employees and accompanied by Papergames CEO Yao Runhao. Recognized for cellular hits reminiscent of dress-up role-playing sport Shining Nikki and female-centered romance sport Mr. Love: Queen’s Selection, the corporate is a significant developer on Apple’s App Retailer.
- Later, Prepare dinner met with BYD CEO Wang Chuanfu at Apple’s Shanghai headquarters. In the course of the go to, Apple suppliers BYD Electronics, Lens Expertise, and Everwin Precision Expertise exhibited superior manufacturing applied sciences and manufactured parts for Apple merchandise. “BYD, Lens, and Everwin are nice examples of corporations who’re pushing the boundaries of what’s doable on daily basis and we’re excited for the alternatives forward,” Prepare dinner stated on Weibo.
- On Thursday morning, Prepare dinner visited Shanghai Jiao Tong College’s Xuhui campus to speak with pupil programmers. He then posted about assembly winners of the App Contest and Swift Scholar Problem, highlighting their use of coding to deal with challenges and protect conventional tradition. The Swift Scholar Problem from Apple is an annual occasion that invitations pupil builders to showcase their coding abilities by using Swift programming. The Swift Scholar Problem 2024 introduces a brand new class to honor 50 excellent winners who submit distinctive works, in response to Apple.
- On Thursday night, Prepare dinner opened the Shanghai Apple Jing’an retailer, as a crowd of shoppers gathered in entrance of the retail house, desirous to be among the many first to enter. With over 30 years of historical past in China, Apple has created over 5 million job alternatives by means of direct employment, provide chain enterprise, and iOS app associated companies, in response to knowledge supplied by the corporate to China Financial Weekly.
Context: In 2023, Apple achieved its highest-ever market share of 17.3% and secured the highest spot within the Chinese language smartphone marketplace for the primary time, in response to market intelligence agency IDC. The report revealed that China’s smartphone shipments totaled 271.3 million models in 2023, a 5.0% year-on-year decline in comparison with 2022, marking the bottom quantity in a decade resulting from sluggish financial restoration and weak client sentiment.
- Nonetheless, within the first six weeks of 2024, China witnessed double-digit declines in smartphone gross sales for Apple, Oppo, and Vivo, in response to Counterpoint Analysis. Throughout these six weeks, Apple’s iPhone gross sales in China declined by 24% year-on-year, rating fourth amongst Chinese language smartphone suppliers.
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