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In keeping with an official assertion, JioCinema achieved a file 59 crore video views on IPL 2024’s opening day, producing 660 crore minutes of watch time.
JioCinema has switched to displaying the variety of cumulative views for a reside match as a substitute of peak concurrent viewers. The streaming platform began displaying cumulative views for a reside match, starting with the India vs. Australia ODI sequence 2023.
JioCinema’s free-to-play predict and win recreation, Jeeto Dhan Dhana Dhan, noticed record-breaking gold wins, with the winner and runner-up profitable gold value Rs 50 lakh and Rs 10 lakh, respectively. Over 50 contributors received gold value Rs 1 lakh every. From the second match onwards, prizes may also embrace a bike, a wise TV, and vouchers for subsequent matches.
“We resumed the place we left off final 12 months, and the numbers testify there isn’t a higher solution to expertise the IPL than digital,” mentioned a Viacom18 spokesperson. “India has accomplished its transition to being a digital-first sports-consuming nation, and the opening recreation file numbers validate this. We’re going to see benchmarks reset and data rewritten all through this season.”
Throughout the opening match, six main client manufacturers, Dream11, Charged by Thums Up, Parle Merchandise, Britannia, Dalmia Cements, and HDFC Financial institution, debuted their IPL marketing campaign throughout the first six overs of the opening recreation beneath the newly launched JioCinema Model Highlight.For IPL 2024, JioCinema has 18 sponsors and over 250 advertisers.
The IPL season is on the market totally free streaming on JioCinema, that includes 12 languages, together with Haryanvi for the primary time, and multi-camera choices, together with the much-hyped Hero Cam.
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