Sony signs $100 million media rights deal with New Zealand Cricket

Sony Photos Networks India (SPNI) mentioned it has acquired New Zealand Cricket (NZC) media rights for the Indian market. The deal is pegged at $90-$100 million (Rs 749-Rs 833 crore), in keeping with business executives.

SPNI, which has been on an acquisition spree within the sports activities media market and owns media rights to the England and Sri Lanka cricket boards, will broadcast NZC matches on each TV and digital platforms from Could 2024 to April 2031. The rights deal contains two India excursions to New Zealand, comprising 24 matches throughout check matches, one-day internationals (ODIs) and T20 internationals.

SPNI’s head of sports activities enterprise Rajesh Kaul mentioned the addition of NZC rights will bolster the community’s sports activities portfolio since New Zealand is among the most revered cricket groups on this planet. “Other than the three cricket boards that we at the moment have, we’re additionally evaluating a few different cricket rights that may change into out there. We will likely be prudent whereas bidding for cricket properties,” Kaul informed ET.

The Asian Cricket Council’s media rights take care of Star India has expired, and the property is predicted to return up for bidding this 12 months. The NZC deal marks the second main sports activities rights acquisition by the corporate after the collapse of the merger take care of Zee Leisure in January.