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On social media feeds all around the world, puppies expertise hiccups for the primary time, hamsters eat tiny tacos and cats befriend monkeys. They usually do it rather a lot.
Kawaii is inescapable in Japan, the place I’ve lived because the Nineteen Nineties, so the worldwide rise of lovable content material on-line has not shocked me.
As of the time of writing, 676 million posts are tagged #cute on Instagram. The 66 million or so TikTok movies with the identical hashtag have over 625 billion views. A continuing presence on-line, cuteness often rises to prominence in different methods too. Child Yoda grew to become a sensation in 2019, whereas “Barbie,” the film, blew up in 2023, topping the worldwide field workplace.
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