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(China Every day) Asian movie and tv industries have to work collectively to develop their very own cultural merchandise and be taught from one another’s tradition for shared development, consultants stated.
“A very good motive for (co-production) is if in case you have a number of international locations engaged on the movie collectively, which means there are a number of totally different cultures that we’ve got to place collectively,” stated Fred Wang Cheung-yue, chairman of Hong Kong-based pan-Asian services and film companies group Salon Movies.
“Hopefully, this may create extra variety and collaboration between the totally different societies,” stated Wang, who was chatting with China Every day on the sidelines of the Asia Content material Enterprise Summit in Hong Kong.
With the theme “The Future and Alternatives of Worldwide Co-productions and Distribution”, the summit, co-organized by Salon Media Lab, was held on March 12 in the course of the Hong Kong Worldwide Movie and TV Market.
Noting that the majority Asian international locations have been historically influenced by Hollywood motion pictures, Wang stated it can be crucial for them to first attempt to develop their very own tradition relating to creating their very own content material.
“With that, they will take a look at the skin overseas tradition, not simply Hollywood or Western tradition, however Asia,” stated Wang, including that there are a variety of issues that Asian international locations can be taught from one another.
Wang stated cooperation within the content material trade is about exchanging cultures, and he hopes that via cooperation, trade gamers from totally different international locations can share the great elements of one another’s tradition and make higher cultural merchandise collectively.
To advertise regional co-production, Wang stated the summit has provide you with an thought to arrange an Asian Content material Financial institution, which generally is a platform the place taking part international locations could make their media productions accessible to those that are excited by them, and function a car to facilitate co-production amongst regional international locations.
However with a purpose to set up the content material financial institution, Wang stated there are three main challenges that must be handled — the situation to host the system, non secular and coverage points, and technological assist.
Wang stated it’s vital for Asian international locations to collectively set up this content material financial institution and as soon as it’s arrange, “it can make the economic system, tradition, tourism and schooling simpler for a united Asian cultural area”.
The Asia-Pacific video trade is now valued at $145 billion in income, and is anticipated to succeed in $165 billion by 2028, in line with analysis and consultancy agency Media Companions Asia.
For Hong Kong, as soon as often known as “Oriental Hollywood”, Wang stated the town’s film trade has been widespread resulting from its good native tradition, and now it must be extra open and convey extra new generations into the content material trade to type new tradition and create new issues to draw the viewers.
Noting South Korea’s content material trade has change into more and more widespread across the globe, Chung Younger-hong, CEO of Paper Barn Studios in South Korea, stated there are nonetheless not sufficient insurance policies to assist co-productions between home and worldwide filmmakers.
“It’s really mesmerizing to see how a lot folks respect Korean content material,” Chung stated in the course of the summit.
He added that South Korea has not been a pacesetter in selling worldwide manufacturing.
The income of South Korea’s content material trade reached a record-high at $114 billion in 2022, up 9.4 p.c from the earlier 12 months, in line with a report by the nation’s Ministry of Tradition, Sports activities and Tourism.
Content material-related exports additionally hit $13.24 billion in 2022, a year-on-year enhance of 6.3 p.c, the report stated.
With increasingly more South Korean producers beginning to pay attention to alternatives in co-production, Chung stated there are additionally extra initiatives and insurance policies popping out to advertise worldwide productions.
For instance, for tasks in manufacturing, the Korean Movie Council offers a money rebate of as much as 25 p.c of the bills incurred domestically for internationally co-produced and overseas tasks shot in South Korea, Chung stated.
Having been concerned within the South Korean movie scene since 1999, Chung has labored with main manufacturing corporations resembling CJ ENM, Showbox, and Dexter Studios.
Along with his huge expertise, Chung advised China Every day that he hopes to find good mental content material, resembling webtoons and fiction, in South Korea and convey them to main markets like China and the USA to create worldwide productions.
Whereas it’s simpler for worldwide audiences to change into drawn to thriller tales, Chung stated what’s extra necessary isn’t the content material’s style however “no matter is extra native, extra genuine and extra Asian”.
Chung stated the fast development of know-how has made it harder to differentiate authentic tales written by the writers from these by synthetic intelligence (AI).
“My pal truly despatched me this story that was written by AI, which was truly very fascinating,” stated Chung. “I used to be actually shocked.”
Nonetheless, Chung stated he won’t settle for AI-written tales as a result of they can’t be counted as initially created artworks.
Noting the content material trade in lots of Asian international locations is booming, Chung stated he believes there will probably be extra alternatives and it’s important for the younger era to give attention to what they’re doing and be ready.
“I hope that individuals won’t be misled by (the damaging experiences of) know-how as a result of know-how will probably be excellent, sooner and higher used for the longer term,” stated Wang from Salon Movies, including that you will need to construct a very good and wholesome content material library.
“No matter you create with AI, the standard will rely on how good your supply supplies are,” stated Wang.
Supply: By Yang Han in Hong Kong | chinadaily.com.cn | Up to date: 2024-03-13 18:49
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