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After 10 weeks of being absent from the platform, Taylor Swift’s music has returned to TikTok — or at the least her more moderen songs and “Taylor’s Model” cuts, since she owns these masters.
Taylor Swift’s music, and music from all artists signed to Common Music Group, was pulled from TikTok when the 2 events have been unable to return to a renewed licensing settlement. UMG revealed a scathing press launch accusing TikTok of attempting to “bully” the label into accepting a deal price lower than its earlier one. UMG framed its refusal to return to a take care of TikTok as a way of standing up for rising artists.
“How did [TikTok] attempt to intimidate us? By selectively eradicating the music of sure of our creating artists, whereas maintaining on the platform our audience-driving international stars,” UMG wrote. “TikTok’s ways are apparent: use its platform energy to harm susceptible artists and attempt to intimidate us into conceding to a nasty deal that undervalues music and shortchanges artists and songwriters in addition to their followers.”
TikTok didn’t reply to a request for remark.
UMG additionally represents superstars like Billie Eilish, BTS, Ariana Grande and Olivia Rodrigo, however Swift is in a novel place. After contractual disputes of her personal, Swift has been re-recording her outdated albums to reclaim possession of the songs. Her “Taylor’s Model” recordings are again on TikTok, however songs from data like “Repute,” which doesn’t but have a “Taylor’s Model,” are nonetheless absent from the platform.
The timing of Swift’s return to TikTok isn’t a coincidence. Subsequent week, Swift will launch her new album, “The Tortured Poets Division.” Even artists as enormous as Swift usually are not resistant to the need for social media advertising and marketing — and if followers can’t make TikToks utilizing sounds from the brand new file, the album could be … barely much less ubiquitous? However the partnership is useful for TikTok too. With a fanbase like Swift’s, it’s inevitable that quite a few audio tendencies will emerge from the album, and TikTok gained’t need to miss out on that engagement, particularly since Reels may have that music anyway.
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