When Jana Publish founders Serzhan Tokay, Bolatbek Dalelkhanuly, and Almas Rysbekov launched their enterprise in 2022, the prospect of formally partnering with the mega-platform PinDuoDuo and Alibaba and delivery over 5 million parcels in three years appeared possible, however extraordinarily difficult to implement. At the moment the Kazakhstan market was simply starting to get better from the pandemic: shopper demand was reviving, small and medium companies had been step by step getting again on their toes, and e-commerce and logistics had been reaching new ranges of progress regardless of the difficult macroeconomic and geopolitical scenario. In the course of the lockdown, folks had grow to be accustomed to the comfort and affordability of buying via apps, and the recognition of digital and supply providers grew, turning into a sustainable development.
Immediately, Jana Publish represents 6.5 billion tenge (about USD12 million) in investments, a extremely certified crew of 200 folks, the capability to type 4 million parcels per 30 days, 500 branches in Kazakhstan, 500,000 customers, two fashionable sorting facilities, over 2,000 jobs in Kazakhstan alone, and enlargement into the markets of Kyrgyzstan, Uzbekistan and Turkmenistan. All of that is the consequence not solely of the numerous efforts of quite a few professionals but additionally of sound goal-setting. The corporate’s founders outline the mission of the corporate merely: to empower folks via the digitalization of Kazakhstan’s logistics system. This says all of it. Jana Publish has been dedicated to the longer term from the very starting, all the time centered on folks, growing its enterprise by serving to them to get pleasure from a snug buying expertise whereas saving cash.
This method is essentially because of Jana Publish’s European roots. Francisco Parrilla, a consultant of Portola Cyprus Restricted, admits that a very powerful factor in such a enterprise is how successfully the enterprise mannequin is constructed and thought out, in addition to the success and timeliness of the strategic choices made by administration. All of that is current within the Jana Publish venture.
That is particularly related within the context of Kazakhstan’s growth of worldwide commerce relations. Thus, talking at a gathering of the Kazakh-Chinese language Enterprise Council on September 2, 2025, Kazakh President Kassym-Jomart Tokayev emphasised that Kazakhstan “totally helps and actively participates within the implementation of President Xi Jinping’s world initiative, ‘One Belt, One Street.’” Among the many key areas are transportation and logistics. Tokayev additionally famous that Kazakhstan accounts for about 85 p.c of floor transit visitors between China and Europe, and that with the addition of second tracks on the Dostyk-Moiynty railway part, the hall’s capability will improve fivefold. This context makes the event of logistics operators, notably within the personal sector, extraordinarily vital – not just for competitors but additionally as a contribution to financial diversification, stability, and regional revenue progress.
The key to Jana Publish’s recognition in Kazakhstan lies within the velocity and ease of its providers. Its intuitive and interactive portal permits prospects to simply order items from Chinese language marketplaces resembling Pinduoduo, 1688, Temu, TaoBao, and JD.com, after which monitor their supply in actual time. Greater than 2 million prospects go to the app every day, and lots of of them need not solely to purchase but additionally to collaborate.
“Our objective is to develop an ecosystem with small and medium-sized companies, creating jobs and opening up new alternatives. We offer our companions – in Kazakhstan, Uzbekistan, and Kyrgyzstan – with dependable progress prospects and ready-made IT options. This fashion, we impression not solely the market but additionally folks’s lives, which totally displays the corporate’s mission,” explains CEO Almas Rysbekov.
Rising from a shared dream of a socially vital enterprise, Jana Publish has been coaching native entrepreneurs in e-commerce since its launch. Greater than 280 franchise branches have already opened throughout Kazakhstan, Uzbekistan, and Kyrgyzstan. The branches make the most of a technologically superior zero-touch buyer mannequin and supply extraordinarily quick order success. Multi-million investments are being directed into the development of a logistics heart in Almaty, scheduled to grow to be operational in 2026.
Increasing logistics really requires intensive infrastructure: warehouses, branches, transportation providers, IT options and customer support help. Jana Publish is thus stimulating the event of transportation, storage, and employment within the service sector. It’s price noting that the nation already advantages from the established enterprise processes of the nationwide operator, which units business requirements and supplies a strong basis for the market’s growth.
Jana Publish can be able to share its expertise and scale its IT startup. Particularly, the corporate is actively working to implement fashionable options for monitoring, optimizing supply routes, and bettering general course of effectivity. It is usually continuously bettering its cellular app, accessible on Google Play and the App Retailer.
It’s notable that Jana Publish incorporates enterprise course of parts just like these of the state operator KazPost. This contains making use of service requirements at pick-up factors in addition to consumer interfaces, enabling the corporate to compete within the logistics market not solely on worth but additionally on service high quality. Importantly, Jana Publish not solely delivers items but additionally interacts with the regulatory surroundings, serving to its Chinese language companions correctly enter the Kazakhstan market. The corporate advises them on registration, customs, taxes, and import rules, and makes interfaces and directions accessible, serving to them adjust to authorized necessities and requirements, thereby lowering the “casual prices” related to violations, fines, and the chance of return or blocking of products.
In Central Asia, traders have an interest not solely in Kazakhstan however in the whole area, which right now primarily represents a “blue ocean” strategically positioned between Europe, Asia, and the Center East. All this supplies Kazakhstan with direct entry to the principle markets of the Eurasian Financial Union, in addition to China and the Caspian area.
Thus, Jana Publish’s financial significance extends far past its courier service. The corporate is an element of a bigger course of during which Kazakhstan is growing new progress drivers: logistics, digital commerce, integration with world provide chains, a shift towards innovation, and a discount in dependence on uncooked supplies. Corporations like Jana Publish usually are not simply native startups but additionally function very important hyperlinks between world megaprojects. Their success demonstrates Kazakhstan’s potential not solely as a transit hub but additionally as a growing platform for providers and commerce in Central Asia.
It is a sponsored article.
