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H₂O giant Suntory explores advancing with hydrogen

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Home Eastern Asia Japan

H₂O giant Suntory explores advancing with hydrogen

by Asia Today Team
November 4, 2025
in Japan
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The beverage big Suntory Holdings Ltd., along with 9 different firms and Yamanashi Prefecture, held a ceremony on Oct. 11 to mark the beginning of an indication experiment at a large-scale power-to-gas (P2G) system for utilizing renewable electrical energy to supply hydrogen gas at Inexperienced Hydrogen Park — Hakushu.

This Yamanashi Mannequin P2G System has began to produce inexperienced hydrogen to the Suntory Minami Alps Hakushu Water Plant. It additionally goals to make use of the hydrogen on the Suntory Hakushu Distillery. The system may produce 2,200 tons of hydrogen yearly if operated nonstop, enabling a discount in carbon dioxide emissions of 16,000 tons.

Since Japan formulated the world’s first nationwide hydrogen coverage in 2017, the Fundamental Hydrogen Technique, hydrogen has been thought of one of many key power sources for realizing a decarbonized society.

Consistent with this technique, Suntory has been exploring methods not solely to realize its personal decarbonization but in addition to collaborate with broader stakeholders to advance decarbonization of society.

The corporate’s environmental imaginative and prescient towards 2050 units the objective of attaining net-zero emissions of greenhouse gases throughout its complete worth chain, however Masaaki Fujiwara, its chief sustainability officer, believes that the brand new hydrogen answer has the potential to realize a lot moreover its 2050 targets.

The Suntory Inexperienced Hydrogen Imaginative and prescient, introduced this June as a part of a medium- to long-term plan for using hydrogen, hyperlinks hydrogen to the elemental company slogan of “Sustained by Nature and Water.”

The launch ceremony of a power-to-gas demonstration project at Green Hydrogen Park — Hakushu

The launch ceremony of a power-to-gas demonstration undertaking at Inexperienced Hydrogen Park — Hakushu
| SUNTORY

For the corporate, a maker of client items centered on drinks, water is the lifeline of its enterprise actions. Fujiwara mentioned, “As hydrogen is an power supply that’s born from water and returns to water, I strongly felt that we may contribute to the implementation of hydrogen options in society.”

By the usage of the Yamanashi Mannequin P2G System and its inexperienced hydrogen at Suntory’s manufacturing websites, the initiative goals to construct a hydrogen provide chain utilizing water and renewable power, each produced in Yamanashi.

The system is supported by firms from a wide range of industries that possess the mandatory experience and key applied sciences. As an example, Fujiwara mentioned, fiber producer Toray produces the polymer membranes important for hydrogen era.

He additionally emphasised, “Yamanashi Prefecture has been taking part in a big function.” The prefecture has lengthy centered on renewable power, leveraging its plentiful water assets for hydroelectric energy and its ample sunshine for solar energy. “In addition they established a hydrogen technique early on. The native management was exceptionally robust,” Fujiwara mentioned. This sturdy belief relationship with the native authorities underpins the undertaking’s steady development.

The Suntory Green Hydrogen Vision is the group’s mid- to long-term plan for utilizing hydrogen.

The Suntory Inexperienced Hydrogen Imaginative and prescient is the group’s mid- to long-term plan for using hydrogen.
| SUNTORY

In Part 1 of the Suntory Inexperienced Hydrogen Imaginative and prescient, inexperienced hydrogen might be used on the Hakushu Water Plant, serving as a warmth supply for the beverage sterilization course of. Suntory additionally goals to make use of it as a warmth supply within the direct-fired distillation of whisky on the Suntory Hakushu Distillery, drawing consideration for example of decarbonizing whisky manufacturing.

“Pumping up floor water fostered in Suntory’s Pure Water Sanctuary inside the prefecture and electrolyzing it utilizing renewable power generated within the prefecture to create hydrogen — I consider we will name this a very regionally produced power for native consumption,” Fujiwara mentioned. The corporate conducts water-source conservation areas referred to as Suntory Pure Water Sanctuaries at 26 places throughout its manufacturing websites, together with Hakushu.

In solar energy era, surpluses can happen as a result of demand fluctuates relying on elements such because the time of day and climate. Fujiwara identified that utilizing this surplus on the hydrogen plant will improve the effectivity of the usage of solar energy.

Fujiwara mentioned the information obtained by way of the demonstration experiment might be important for clarifying the profitability of the hydrogen produced by the system and figuring out applicable pricing for future commercialization.

In Part 2, beginning in 2027, the corporate plans to work with its companions to create and function the complete worth chain of inexperienced hydrogen, from manufacturing to gross sales, with an goal to develop the initiative past the 2 vegetation. The potential gross sales locations are inside Yamanashi Prefecture, in addition to the Tokyo metropolitan space.

The longer term outlook for hydrogen utilization at Suntory’s personal amenities can be various. “At our manufacturing websites, we’re contemplating the usage of hydrogen for mobility, resembling long-distance transport vans, on-site shuttle buses and forklifts,” Fujiwara mentioned. The corporate additionally goals to roll out the expertise by way of the framework of the Central Japan Hydrogen and Ammonia Affiliation, beginning with utilizing hydrogen as a warmth supply on the Suntory Chita Distillery in Aichi Prefecture whereas aiming to introduce hydrogen on the Suntory Takasago Plant in Hyogo Prefecture within the early 2030s.

To additional unfold the usage of hydrogen, methods to move and distribute it should be established. For this, Suntory is partaking Tomoe Shokai, an organization headquartered in Tokyo that has experience in offering complete options for gasoline services and products.

Japan Times

Fujiwara expressed a need to tackle the problem of including new worth to hydrogen from numerous views. “For instance, hydrogen is a substance with excessive antioxidant capability. We may leverage such performance to develop new merchandise. Alternatively, what occurs if hydrogen is utilized in cooking? In comparison with gasoline, hydrogen permits cooking at larger combustion temperatures. On the identical time, since water vapor is generated when hydrogen burns, moisture in components can stay unchanged,” he mentioned. He believes that selling these new values is vital to accelerating the widespread use of hydrogen: “By market improvement, we might be working to create new demand for hydrogen.”

Fujiwara additionally emphasised that wider and deeper collaboration with extra firms from different industries might be important not just for the manufacturing and distribution of hydrogen but in addition for creating markets and demand for this new power and creating new services and products.

The corporate is an outsider to the standard power business, nevertheless it has a energy in its closeness with the general public as a producer of client items. Fujiwara believes it will assist it talk the present state of the power transition to the general public and lift social consciousness of recent energies.

Japan Times
Suntory is a member of the Sustainable Japan Community, a bunch of firms that cooperate with this newspaper to unfold details about sustainability in Japan. You may as well be a part of the community; go to ​​https://sustainable.japantimes.com/sjnetwork-jp for extra particulars.



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