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LAS VEGAS, Jan. 7, 2026 /PRNewswire/ — CES® 2026 formally opens its doorways at this time, welcoming visionaries, {industry} and authorities leaders, buyers, and media to the worldwide gathering place for expertise. Spanning greater than 2.6M web sq. toes, CES 2026 is the place breakthrough concepts come to life and the place innovators present as much as spotlight what’s subsequent in tech. Because the world’s strongest tech occasion, CES is the convergence of greater than 4100 exhibitors showcasing innovation throughout accessibility, AI, digital well being, vitality, enterprise options, immersive leisure, mobility, quantum, robotics, and extra.
The present kicked off with two dynamic Media Days, full of main product and partnership bulletins and unique product demonstrations. Hosted by the Shopper Expertise Affiliation (CTA)®, CES 2026 runs at this time via Friday, January 9, throughout 13 venues in Las Vegas, together with the newly renovated Las Vegas Conference Heart (LVCC). CES would be the first occasion to make use of the area, marking the completion of the $600 million renovation of the LVCC legacy campus.
“CES is the place innovators present up, enterprise accelerates, partnerships ignite, and expertise transforms real-world challenges into daring alternatives,” mentioned Gary Shapiro, Government Chair and CEO, CTA. “We’re thrilled to see world innovators present up and unveil the breakthroughs that may form the long run.”
“From world manufacturers to trailblazing startups, the complete tech ecosystem comes collectively at CES,” mentioned Kinsey Fabrizio, President, CTA. “CES is the place innovation strikes from concept to affect. There’s no higher place to witness the opportunity of how tech can enhance lives for hundreds of thousands of individuals.”
CTA’s State of the Trade Tackle, delivered by Shapiro and Fabrizio, set the tone for the present — highlighting how AI is igniting innovation, CES is the proving floor the place it takes off, and persons are on the coronary heart of all of it.
Keynotes
AMD
AMD Chair and CEO Dr. Lisa Su mentioned how the corporate’s portfolio of AI merchandise and deep cross-industry collaborations are turning the promise of AI into real-world affect, highlighting that AI is all over the place and for everybody. Su unveiled new AI-focused merchandise, together with the Ryzen AI 400 Collection for next-gen AI PCs, the MI440X GPU for enterprise, and the Ryzen AI Halo developer platform, emphasizing AI integration from information facilities to edge gadgets and real-world purposes with companions like OpenAI. She additionally supplied an early have a look at its “Helios” rack-scale platform. Michael Kratsios, the President’s Science & Expertise Advisor, joined Su on stage for a dialog on the function of public-private collaboration in advancing AI innovation, competitiveness, and alternative. AMD introduced a dedication of $150 million to deliver AI into extra lecture rooms and communities.
Siemens
Siemens AG President and CEO, Roland Busch, unveiled applied sciences to speed up the economic AI revolution. NVIDIA founder and CEO Jensen Huang joined Busch on stage to broaden their partnership to construct the economic AI working system. Siemens launched Digital Twin Composer software program to energy the economic metaverse at scale. Athina Kanioura, CEO, Latin America and World Chief Technique and Transformation Officer of PepsiCo mentioned how PepsiCo makes use of the Digital Twin Composer software program to simulate upgrades to its services within the U.S. with plans to scale globally. Siemens highlighted new applied sciences for accelerating drug discovery, autonomous driving, and store flooring effectivity. In manufacturing, Siemens introduced a collaboration to deliver Industrial AI to Meta Ray-Ban AI Glasses.
Media Days (January 4-5)
Press Conferences
Main manufacturers unveiled main bulletins and sparked world media buzz at press conferences at Mandalay Bay. Eight firms participated together with Bosch, Doosan Bobcat, Geely Auto Group, Hisense, Hyundai, LG Electronics, Sony Honda Mobility Inc., and The LEGO Group.
CES Unveiled
CES Unveiled Las Vegas, the official press occasion of CES 2026, featured greater than 225 firms and their groundbreaking improvements comparable to Baracoda’s Kolibree gamified toothbrush for youths, Coro’s breast feeding monitor, Earflo‘s non-invasive machine to alleviate kids’s ear strain, Dephy’s robotic exoskeleton machine, Plaud’s wearable AI word taker, and Skywheel’s electrical skis.
CES Tech Tendencies to Watch
Brian Comiskey, senior director, innovation and tendencies, CTA, and Melissa Harrison, vice chairman, advertising and communications, CTA, introduced the CES 2026 Tech Tendencies to Watch. This media-only occasion provided insights into the way forward for tech, highlighting how AI permits extra personalised shopper experiences and advances digital well being options to help longer, more healthy lives. The U.S. Shopper Expertise Trade Forecast concluded that the {industry} is projected to achieve $565 billion in income in 2026, rising 3.7% 12 months over 12 months.
Extra at CES
With a record-number of CES Innovation Awards® 2026 submissions, further honorees have been acknowledged this week. Attendees can discover choose successful merchandise in particular person on the CES Innovation Awards Showcase on the Venetian, sales space #50043.
Throughout a ribbon reducing unveiling the LVCC renovation and marking the beginning of CES, CTA introduced it intends to award $125,000 in help of two main Metropolis of Las Vegas sustainability tasks via the CES 2026 Inexperienced Grants program. The consists of contributions to the citywide tree planting initiative and energy-efficient streetlight upgrades. These tasks help Las Vegas’s sustainability efforts and present that collaboration between authorities, group, and tech can produce efficient options.
The CES Foundry, a brand new group uniting leaders in AI and quantum, will open on Wednesday, January 7 for two-days of programming, demos, and networking on the Fontainebleau.CES 2026 options greater than 400 convention periods with high tracks and phases like Nice Minds, Accessibility, C House®, Digital Well being, Innovation Coverage Summit, Manufacturing, and extra. Greater than 1300 audio system will take the stage together with celebrities and authorities officers. Go to CES.tech for reside updates and streams from CES 2025 programming.
Obtain the CES App on the Android and Apple app shops to plan your present and navigate onsite.
About CES®:
CES is essentially the most highly effective tech occasion on the earth – the proving floor for breakthrough applied sciences and world innovators. That is the place the world’s largest manufacturers do enterprise and meet new companions, and the sharpest innovators hit the stage. Owned and produced by the Shopper Expertise Affiliation (CTA)®, CES options each side of the tech sector. CES 2026 takes place Jan. 6-9 in Las Vegas. Be taught extra at CES.tech and comply with CES on social.
About Shopper Expertise Affiliation (CTA)®:
As North America’s largest expertise commerce affiliation, CTA is the tech sector. Our members are the world’s main innovators – from startups to world manufacturers – serving to help greater than 18 million American jobs. CTA owns and produces CES® – essentially the most highly effective tech occasion on the earth. Discover us at CTA.tech. Observe us @CTAtech.
