A star-studded weekend of occasions places the Johnnie Walker Black Label ‘Go Go Highball’ middle stage.
KEY HIGHLIGHTS
- Johnnie Walker, the world’s primary Scotch Whisky model (IWSR 2024), celebrates in Los Angeles with activations impressed by accomplice Sabrina Carpenter throughout music’s greatest weekend.
- Sabrina Carpenter’s signature Johnnie Walker Black Label cocktail – The Go Go Highball – turns into the cocktail of the second to toast to this yr’s achievements in music.
- Johnnie Walker serves as unique spirits accomplice at main weekend occasions, with surround-sound presence on the weekends’ greatest events.
- For a restricted time, the Johnnie Walker Black Label Go Go Highball will likely be obtainable at choose Los Angeles bars together with Melrose Umbrella, Roger Room and Resort Figueroa
LOS ANGELES, Jan. 31, 2026 /PRNewswire/ — This weekend, Johnnie Walker, the world’s primary Scotch Whisky model (IWSR 2024), is celebrating music’s greatest night time in Los Angeles impressed by international accomplice, GRAMMY Award-winning artist and worldwide famous person Sabrina Carpenter – along with her signature serve – the Go Go Highball – set to develop into the drink of the second.
Johnnie Walker lights up the skyline of Los Angeles with massive scale animations to have fun music’s greatest weekend.
As a part of the subsequent part of this iconic partnership, initially introduced in summer season 2025, Johnnie Walker is celebrating with accomplice Sabrina Carpenter, who’s nominated for six GRAMMY awards, with a weekend of high-impact moments throughout the town – from a placing cocktail projection to head-turning pre-and-post celebration experiences with Common Music Group official weekend occasions and extra. Touchdown squarely on the intersection of music, tradition and celebration, Johnnie Walker is displaying up on the greatest second within the music calendar, persevering with to accomplice with cultural trailblazers, and injecting new vitality into the whisky class.
The Go Go Highball – Sabrina Carpenter’s signature Johnnie Walker Black Label serve impressed by a monitor on her newest album – was the centerpiece of Johnnie Walker celebrations throughout music’s greatest weekend. Kicking off the awards’ weekend in fashion, Johnnie Walker lit up the skyline of Los Angeles with massive scale animations, and hosted a Sabrina Carpenter-inspired unique celebration on the legendary Max and Helen’s on Larchmont Boulevard. The Los Angeles hotspot was remodeled right into a fantasyland with cherry-themed décor and floral accents mixing pop romance, playful glamour and after-hours indulgence.
All through the weekend, Johnnie Walker is taking middle stage because the unique spirits accomplice at a few of the metropolis’s greatest, most star-studded pre-and-post celebration occasions – making the Go Go Highball the must-have drink for the trade’s main music labels, nominees and winners.
In a whimsical nod to Sabrina’s glowing fashion and the weekend’s pink carpet glamour, Johnnie Walker has additionally created a bespoke crystal embellished Highball clutch bag as a memento of the weekend for pals of the model.
For a restricted time throughout Los Angeles, and to have fun this huge weekend, the Johnnie Walker Black Label Go Go Highball will even be obtainable for customers to strive at choose bars together with Melrose Umbrella, Roger Room and Resort Figueroa.
Evolving the Johnnie Walker x Sabrina Carpenter Partnership
“This second is the right celebration of our partnership with Sabrina: elevating a Go Go Highball to her progress and the unbelievable milestones she has achieved as an artist, in opposition to the backdrop of music’s greatest weekend” mentioned John Williams, World Head of Whiskey at Diageo. “Working hand-in-hand with the most recent voice within the Johnnie Walker story, we’re excited to proceed bringing a vibrant vitality to the whisky expertise.”
This weekend of collaborative celebration marks a major and thrilling evolution within the partnership between Johnnie Walker and Sabrina Carpenter, which initially launched forward of the Brief n’ Candy tour in August 2025.
By partnering with voices like Sabrina, the model continues to inform distinctive tales of progress and reshape the way forward for how and the place individuals get pleasure from Johnnie Walker Black Label, from iconic stadiums and music venues to nightlife locations throughout Los Angeles and past.
