HO CHI MINH CITY, Vietnam, March 12, 2026 /PRNewswire/ — The Model Promise Group, a worldwide branding agency headquartered in Ho Chi Minh Metropolis, introduced its subsequent section of strategic evolution on the Companions’ Briefing, Spring 2026, held on the night of 06 March 2026. Now in its third consecutive yr, the annual sequence has turn into an organization custom, bringing collectively companions to align on strategic views and form upcoming initiatives.
This yr’s version of the Companions’ Briefing sequence marked a defining second in The Model Promise’s journey, because it evolves from a boutique branding agency right into a broader platform for partnerships and cross-industry collaboration
This yr’s version marked a defining second in The Model Promise’s journey, because it evolves from a boutique branding agency right into a broader platform for partnerships and cross-industry collaboration. The Group’s increasing ecosystem now connects world and native companions throughout core pillars in branding, schooling and coaching, and life-style, with initiatives designed to hyperlink industries and communities in Vietnam, the broader Asian area, and globally.
With its increasing community of companions and in-house manufacturers, The Model Promise Group continues to foster an ecosystem the place cross-industry collaboration contributes to tailor-made, high-value experiences and hospitality initiatives
New horizons for world key accounts
Heading into 2026, The Model Promise deepens its collaboration with long-standing world companions throughout hospitality, journey and enterprise advisory:
Membership Med, a pioneer of the all-inclusive trip idea with greater than 70 resorts throughout 40 international locations, continues to place Vietnam as one among its key outbound markets whereas increasing its regional footprint with the opening of Membership Med Borneo, Kota Kinabalu in late 2026.
STONE Accounting Group, an Australian-based accounting and advisory agency, has laid the muse for its North American enlargement with the primary head workplace in Canada following earlier developments in Australia and Japan, whereas The Model Promise helps the agency’s strategic communications because it strengthens its world community.
SODÅ, which is evolving from a lodge administration platform into its new identification as SODÅ | Hospitality Companions, is getting into a renewed section of development, increasing its position throughout the total lodge lifecycle. From growth and pre-opening to operations and market positioning, SODÅ | Hospitality Companions is opening up broader alternatives for built-in, long-term collaborations with its lodge companions.
Getting ready Vietnam’s subsequent generations of leaders
Investing in human capital kinds a core a part of The Model Promise Group’s path for 2026, because it expands its schooling and coaching pillar.
By means of Self-Management Lab, an empirical management growth programme created by professors from the College of Geneva, The Model Promise will introduce a sequence of tailor-made {and professional} coaching initiatives that domesticate self-awareness for contemporary management throughout completely different profession phases.
Now a part of The Model Promise Group, Beyoutiful Vietnam, Vietnam’s first life-style concierge and academic service model devoted to ladies, continues to work with chosen companions to develop curated programmes and providers throughout life-style experiences, hospitality and journey, wellness, style, and schooling in assist of non-public growth and purpose-driven residing.
Main the waves of change in Vietnam’s expertise economic system
Past branding and management, the Group introduced collectively companions throughout gastronomy, wellness, hospitality, tradition, and expertise for instance Vietnam’s evolving expertise economic system.
Wiking Group hosted the Spring 2026 gathering throughout two distinctive venues: Wiking Golf, an city golf expertise impressed by a “yard golf course,” and Wiking Salon, a recent artwork area for cultural and artistic gatherings. Rheinland-Pfalz.Gold, in reference to the Enterprise Illustration of the German Federal State of Rhineland-Palatinate (RLP) inVietnam, launched visitors to Germany’s heritage of greater than 2,000 years of winemaking custom. World Café delivered considerate catering providers, drawing on over 25 years of expertise serving worldwide requirements.
Hospitality and wellness companions additionally performed a central position in the expertise. voco Scenia Bay Nha Trang by IHG, set to open in 2026, will convey the model’s distinctive life-style strategy to Vietnam’s central coast with a 250-room bay entrance lodge; Garrya Mu Cang Chai presents a serene mountain retreat amid northern Vietnam’s terraced rice fields; Namia River Retreat is a sanctuary of “residing nicely” situated on a peaceable islet alongside the Thu Bon River in Hoi An;” whereas Fusion Resort & Villas Da Nang presents a recent beachfront retreat emphasising wellness-inspired experiences and privateness.
Among the many companions are life-style manufacturers that accomplished the expertise: Bittersweet Chocolatier, Phu Quoc-based artisan chocolatier producing from Vietnamese cacao; Obtained It, a platform backed by funding from VNG Company and one among Vietnam’s main digital gifting options; alongside ETU Handkraft, La Gougah, Japanese Journeys, and AIMWell.
With its increasing community of companions and in-house manufacturers, The Model Promise Group continues to foster an ecosystem the place cross-industry collaboration contributes to tailor-made, high-value experiences and hospitality initiatives.
The Model Promise
A worldwide branding agency with headquarter in Ho Chi Minh Metropolis, devoted to genuine storytelling, strategic development, and impactful partnerships throughout industries. Our dedication to evolving high quality requirements and nurturing communities of hand-picked, like-minded and long-lasting companions ensures that each promise made is honored by way of our dedication to excellence and shared dedication to show potential into actuality.
