Oppo and Vivo are additionally reportedly creating their very own Pocket-style handheld gimbal cameras, with launches anticipated earlier than the top of this 12 months, based on China Star Market.
The report stated each firms purpose to leverage their strengths in imaging algorithms, AI options, and ecosystem integration to enter the light-weight video creation market and additional develop their cell imaging product portfolios.
Particulars: At the moment, the hand-held good imaging system market is especially divided into motion cameras and 360-degree cameras, with GoPro, Insta360, and DJI rising because the three main gamers.
- Within the motion digital camera phase, GoPro and DJI maintain sturdy positions within the mid- to high-end market, whereas the entry-level phase is crowded with white-label producers. Within the 360-degree digital camera market, Insta360 stays the dominant participant.
- Vivo initiated a Vlog digital camera mission in late 2025, with the product positioned to compete instantly with DJI’s Pocket collection. The corporate has reportedly assembled a workforce of almost 100 folks for the mission. “We purpose to launch a product that includes a very new design strategy earlier than the top of the 12 months,” stated Vivo President Hu Baishan beforehand.
- Vivo has additionally not too long ago began recruiting customers to check its first gimbal digital camera. Precedence will probably be given to customers with prior expertise utilizing gimbal-related merchandise. The hands-on periods will start on Could 22 at Vivo’s headquarters in Bao’an, Shenzhen.
- Oppo can also be creating its personal gimbal digital camera mission, codenamed Fuyao, which is predicted to see a business launch earlier than the top of 2026.
- “From a provide chain perspective, distributors resembling Vivo are nonetheless working on a unique scale from DJI and Insta360,” stated Xue Miao, Analysis Supervisor at IDC China. “Nevertheless, the arrival of recent entrants may diversify pricing and product choices, giving shoppers extra selections whereas serving to speed up the market’s general progress.”
Context: The push by smartphone manufacturers into the gimbal digital camera class displays the fast progress of short-form video and vlog content material, which is driving demand for extra transportable and creator-focused imaging gadgets. Smartphone makers have already got sturdy foundations in cell images and video, backed by mature software program ecosystems and large person bases.
- Corporations coming into the phase face technical hurdles in areas resembling stabilization, movement monitoring, imaging algorithms, and video high quality optimization — fields the place established gamers resembling DJI have spent years constructing experience. Patent and mental property dangers are additionally anticipated to turn out to be an more and more vital problem as competitors intensifies.
- Consulting agency Frost & Sullivan tasks that the worldwide handheld good imaging system market will develop at a compound annual progress price (CAGR) of 15.9% from 2020 to 2030. By 2030, the market is predicted to achieve RMB 79.93 billion ($11.3 billion).
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