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Seventy smallholder mango farmers from the Mekong Delta area in Southern Vietnam have been transported to Ho Chi Minh Metropolis to take part in Strolling the Chain. The demand-focused exercise walked the farmers by the steps within the produce commerce path, giving them a greater understanding of what’s required to efficiently provide a contemporary retailer and validating the results of sure commerce interventions on home provide chains.
The revolutionary exercise was designed and led by Affiliate Professor Robin E Roberts, from Griffith College, Queensland, Australia. Roberts organised the exercise as half of a bigger ACIAR funded venture: Enhancing smallholder farer incomes by strategic market growth in mango provide chains in Southern Vietnam.
“Mango farming is a major contributor to Vietnam’s economic system, with nearly half the manufacturing originating within the Mekong Delta area,” Affiliate Professor Robin mentioned.
“Whereas each home and export commerce markets are at present going through regular progress, the smallholder farmers within the area are but to grasp the advantages, with many nonetheless going through challenges comparable to small quantity buying and selling, course of inefficiencies, and excessive manufacturing prices.”
High quality coaching workshop
Step one was a high quality coaching workshop in Ho Chi Minh Metropolis. Farmers got containers of mangoes and requested which of them they’d buy for his or her households. They have been inspired to debate why they discovered sure mangoes extra interesting. The farmers then recognized a few of the fruit’s main flaws and mentioned how sure interventions would cut back these imperfections.
Understanding retail necessities
The second step was to interact with recent produce managers from two trendy grocery retailers. Farmers have been taken to 2 supermarkets the place they have been capable of observe their mangoes on show and take part in discussions about fruit high quality, fruit security, retail necessities, and commerce advertising and marketing. The farmers gained a brand new understanding on ideas comparable to market entry and client behaviour.
Packhouse coaching
For the third step, farmers have been taken to a packhouse of their native Dong Thap province, the place they got a discussion board to debate how premium high quality produce must be ready for commerce. They got demonstrations on interventions comparable to sap burn therapy and scorching water therapy then noticed their mangoes being graded, packaged, and ready for distribution to stores.
On-farm coaching
The ultimate step was a go to to one of many mango farms that had participated within the venture. Standing amongst the mango timber, the researchers supplied the farmers with evidence-based, sensible options to enhance their buying and selling outcomes. They gave a second demonstration on sap burn therapy and mentioned elements that will enhance their farm’s productiveness, comparable to low season flowering and illness and fertiliser administration.
“Whereas the venture’s present focus is proof-of-concept for provide chain interventions, the Strolling the Chain exercise demonstrated the worth within the sensible software of its analysis, by connecting farmers with the top shoppers of their produce,” mentioned Affiliate Professor, Robin E Roberts.
For extra info:
Shannon Stone
Griffith College
Tel: +617 3735 0019
shannon.stone@griffith.edu.au
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