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Who likes acorns? This squirrel! They style fairly good, are reasonably nutritious and filling, however most significantly are low cost, plentiful and may be simply stocked. One may examine Advert Nut’s acorn consumption to the way in which people refill on 24 packs of their normal brew and replenish at any time when the urge strikes.
However oooh, what Advert Nut would not do to commerce in just a few of these acorns for some tasty, tasty cashews (of all snacks they’re the most effective). Alas, nobody appears prepared to make that commerce and it is not like some magical machine exists that would present the improve.
So you may picture Advert Nut’s admiration for a artful new marketing campaign from Happiness Saigon on behalf of Belgo, an area Vietnamese-based Belgian brewery, that does precisely that. Assured that their premium craft beers are superior to cheaper suds mass-produced by the multinational brewing giants, the marketing campaign has created a buzz by constructing a merchandising machine the place one can swap an affordable can of beer for a ‘premium’ bottle of Belgo.
Whereas AdNut has seen campaigns involving cider and beer machines of assorted varieties (together with this award-winner that turns beer bottles into sand), this marketing campaign works as a result of it solves the precise challenge that the consumer right here wants fixing. Belgo simply wants extra individuals to strive its beers regardless of the worth distinction. So it may both slap an enormous low cost on its beer and cheapen its model, or pull a stunt like this that exhibits beer drinkers bodily rejecting low cost beer to just accept their premium Belgian beer. The visuals work very well right here in Belgo’s favour.
“With a product like Belgo accessibility is a problem. Nobody desires to take an opportunity on a beer that’s eight instances the worth of what they already know they take pleasure in,” mentioned Nick Stillittano, Happiness Saigon’s inventive director behind the marketing campaign. “However, turning the accessibility of these mass market manufacturers to our benefit, we predict there’s one thing enjoyable, provocative, and perhaps a bit of head-turning in there.”
Whereas the variety of beers tried from a single merchandising machine is not more likely to make a lot distinction, the deal can also be accessible in any respect Belgo pubs in Vietnam, the place anybody trade a can of any beer on the counter for a recent pulled craft Belgian beer, basically turning beer into forex.
Advert Nut is awaiting information of what occurs to a budget cans that Belgo collects as fee.
Within the meantime, it is time for somebody to get to work on a machine that turns acorns to cashews to additional elevate that premium chilly brew expertise.
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