Vodafone Partners Qatari Hip Hop Artist Deliver Unique Fan E…

Doha: Beneath its ongoing ‘We Fan Collectively’ marketing campaign, Vodafone Qatar has teamed up with Qatari expertise, Yousef Al Sulaiti – extra popularly referred to as ‘Huge Soof’ – to contribute to fan experiences in Qatar because the nation hosts the world’s largest sporting occasion.

As a part of the collaboration, Vodafone has began releasing a collection of rap songs by Al Sulaiti, one of many first rappers from Qatar in what’s a style nonetheless gathering tempo within the area, and through which there are few homegrown artists. Followers could have entry to the beats via Vodafone Qatar’s TikTok, Spotify and Instagram pages.

Al Sulaiti, who has additionally carried out at different excessive profile sporting occasions in Qatar, is creating unique lyrics which can be progressive in a number of methods. They supply inventive raps of the match matches and intention to interact followers in a particular celebratory temper because the occasion progresses over the following few weeks. Every observe features a mixture of the Arabic and English languages and shall be aligned with the emotional journeys of followers throughout all levels of the match.

The primary 9 songs intention to familiarise followers with the varied groups to construct the joy, hopes and desires of followers and gamers. These emotions will then escalate via 4 particular songs that cowl the tip of the group of 16, quarter-finals, semi-finals and finals matches.

Diego Camberos, Chief Working Officer at Vodafone Qatar, mentioned:“Via our ‘We Fan Collectively’ marketing campaign, we’re proud to hitch forces with not simply famend entities but additionally homegrown artists to showcase the numerous sensible skills that make Qatar such a vibrant host nation. This partnership springs from our want to create one thing distinctive for followers to get pleasure from throughout the match and that stays with them even past it. It additionally echoes our thorough perception that the interaction between expertise and sports activities can assist create unforgettable fan experiences.”“I am honoured to collaborate with Vodafone on its newest marketing campaign, and to be supporting essentially the most thrilling time for Qatar as a rustic,” mentioned Al Sulaiti.

“This marketing campaign is one thing ‘out of the field’ and is a daring transfer for any Qatari model to make, and I see it as a strategy to encourage hope in future skills. The entire expertise has been nice enjoyable and allowed me to essentially stretch the boundaries of my creativity, as I attempt to talk the values and personalities of the groups in a manner which engages the listener and contains quite a lot of totally different concepts. It is also inspiring to be a part of one thing which is in the end uniting folks via the ability of music, sport and innovation.”

The ‘We Fan Collectively’ marketing campaign will run till December 18. All through the match followers can take part in a bunch of actions, gives and experiences.

To match their emotions and feelings throughout the occasion, Vodafone has additionally created ‘Fan Temper Playlists’ on Spotify and Anghami. Different on floor Vodafone activations can even be taking place throughout the match.

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