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2022-12-15
BANGKOK, Dec. 15, 2022 /PRNewswire/ — Crescendo Lab hosted its first regional product launch in Thailand, introducing new options to resolve market ache factors for companies that concentrate on LINE Advertising. Numerous business leaders and companions together with Treasure Information, Insider, and Sensors Information have been invited to share their view in the marketplace through the occasion. Because the spotlight of the product launch, 3 new options of the corporate’s product MAAC and CAAC have been launched, forecasting to carry change in how LINE official accounts are utilized in advertising and marketing all through main manufacturers in Thailand.
Introducing New Capabilities for Information Pushed Advertising
Themed “Connection to Communication: LINE x Information Pushed Advertising”, the occasion emphasizes the significance of “information integration”, highlighting it as the important thing for model homeowners who wish to join with their clients and domesticate model loyalty by means of LINE.
Visible Charts: Determination-making made extra intuitive
The primary operate introduced was a devoted evaluation chart for LINE accounts. The charts visually current plenty of indicators, together with the supply of LINE account customers, development developments, and when customers most frequently open and click on on messages, permitting manufacturers to ship messages on the most favorable time.
As well as, the brand new “Person-brand Engagement Indicator” not solely reveals the efficiency of the model itself, but additionally whether or not the interplay degree of their official accounts is better off or drawback in comparison with different business gamers.
POS system Integration: Making LINE coupon Redemption and Monitor of Spending Potential
Crescendo Lab’s LINE answer “MAAC” permits entrepreneurs to ship coupons on to their shoppers by way of LINE. With the brand new POS system integration function, an prolonged shopper expertise is launched. When shoppers present their coupons on their LINE account throughout checkout, retailer workers can instantly scan the barcode for redemption whereas additionally finishing the member registration course of mechanically. This not solely enhances shopper expertise, but additionally permits manufacturers to gather person information to enhance services.
Chat Project: Making Gross sales and Buyer Service Constant
Crescendo Lab’s customer support platform CAAC introduces the “staff collaboration function” that permits operators to assign LINE conversations to particular specialists or shops to offer personalised product recommendation with larger effectivity.
When mixed with a bodily retailer, the operator can ask clients to scan a delegated QR code to immediately assign a devoted particular person, who can then begin a one-on-one customer support session within the LINE chat room.
About Crescendo Lab
Based in 2017, Crescendo Lab goals to permit manufacturers to make use of information to optimize their advertising and marketing performances by means of instruments for LINE official accounts, together with MAAC, a complete advertising and marketing platform, and CAAC, a customer support platform. The corporate has helped greater than 500 firms maximize their operational effectiveness by means of information monitoring and advertising and marketing automation expertise. With workplaces in Taiwan, Thailand, and Japan, Crescendo Lab goals to allow multinational enterprises to execute extra correct, handy and diversified real-time communication.
For extra info, go to https://www.cresclab.com/th
Media Contacts：
Chanasa – chanasa@cresclab.com
Ryan – ryany@cresclab.com
SOURCE Crescendo Lab Ltd.
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