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Riyadh, Kingdom of Saudi Arabia: Panasonic Advertising and marketing Center East & Africa (PMMAF) has introduced the appointment of Ahmed Abdulwahed Buying and selling Co (AAW) as its new distributor for small home home equipment in Saudi Arabia. Marking an essential stage in Panasonic’s progress technique, the partnership will assist the Japanese producer revitalize its small home home equipment enterprise within the Kingdom, whereas giving a serious push to its aim of increasing its regional market share because it caters to evolving buyer calls for.
AAW is likely one of the largest multi-brand distributors and retailers of good life-style digital merchandise in KSA and the alliance is seen to strengthen Panasonic’s enterprise within the Kingdom by making a value-added provide chain for its prospects, particularly in its small home home equipment section.
Equally essential, this growth additionally highlights Panasonic’s core mission of making helpful merchandise and delivering revolutionary applied sciences designed to counterpoint the lives and wellbeing of its Saudi prospects. In an identical method, Panasonic hopes to contribute to the society by its environmentally pleasant merchandise and use of fresh vitality, this in line with its sturdy dedication to construct a sustainable future.
Hiroyuki Shibutani, Managing Director, PMMAF, stated: “We see nice potential on this partnership with AAW as this aligns with our regional progress initiatives. Over time, KSA has remained as one among our essential markets so we repeatedly provide the widest product portfolio, specifically locally-fit options to assist our Saudi prospects dwell their greatest. With AAW’s in-depth understanding of the native market and robust presence throughout the Kingdom, it creates a perfect alternative for us to ship the most effective digital home equipment that may enrich the lives of the folks. Our prospects will profit from elevated product availability and top-notch customer support by combining our industry-leading options with AAW’s strong observe file of operational excellence and gross sales community.”
Commenting on the partnership, Mohammed Abdulwahed – Director, Advertising and marketing and Gross sales AAW, said: “At AAW, we’re repeatedly evolving by providing new improvements that tackle our prospects’ altering wants. Panasonic’s equipment portfolio will considerably strengthen our choices, due to this fact, we’re delighted to type this alliance with them. With Panasonic, we’ve discovered a sturdy and actually world-class model that completely enhances AAW’s rising portfolio and we consider that this settlement reached with them will improve our place within the home market much more.”
Alongside Panasonic’s plan to make deeper inroads into the native small home home equipment market, the corporate revealed it’s also specializing in bettering buyer worth to additional strengthen its presence in KSA. Mr. Shibutani defined: “As we try to bolster our competitiveness and keep our management place in Saudi, we proceed to seek out methods to ship new worth to prospects as we firmly consider that service is the important thing differentiator for any enterprise. One proof of that is the launch of the SMART CARE App within the Kingdom earlier this yr, which significantly enhances the standard of our dialog with our prospects and permits us to be extra related.”
A digital platform developed by Panasonic for service and guarantee help in Saudi Arabia, the SMART CARE App permits prospects, sellers, and repair facilities to speak all service-related issues and declare guarantee seamlessly, and with out the necessity for bodily bill copies and guarantee playing cards.
The Panasonic – AAW partnership was formalized at an unique occasion in Riyadh hosted by the Japanese producer. Becoming a member of Mr. Shibutani and Mr. Mohammed Abdulwahed had been different senior executives from PMMAF and AAW. The occasion additionally featured shows and a mini exhibit of the most recent Panasonic merchandise from totally different classes, together with Private Care (Magnificence and Grooming), Cooking Home equipment and Residing Options.
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