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VICE Media Group has signed its first content material partnership with Spotify in Southeast Asia, producing a sequence of 5 Spotify Authentic Video podcasts that mirror Indonesia’s vibrant and numerous music, youth and cultural scenes.
This sequence of 5 Spotify Authentic Video podcasts, created and produced domestically by VICE Media’s group in Jakarta, will embody three each day and two weekly video podcasts. Hosted by a number of the greatest within the business, these video podcasts will cowl a myriad of at this time’s hottest matters, similar to present and rising Indonesian musicians, artists and film stars; the newest music information and developments and a have a look at what younger Indonesians consider their nation at this time and their place in society.
The VICE 2022 Indonesia Census exhibits practically one in two Indonesians recurrently take heed to podcasts, with one in three searching for folks they belief and admire to curate content material for them. Indonesia ranks within the prime ten nations globally for podcast consumption on Spotify as of November 2022.
Nilesh Zaveri, managing director, VICE Media Group APAC mentioned: “VICE is trusted by younger audiences to chop by the noise to ship a definite perspective on at this time’s music and tradition in addition to what’s coming subsequent. This unique partnership with Spotify represents a big alternative to create distinctive video podcast content material for Indonesia’s youth, and we stay up for exploring extra alternatives to carry the VICE model to extra audiences, throughout media platforms, all through Asia Pacific.”
“2022 has been an incredible 12 months of progress for us in Indonesia. We launched new format improvements similar to video podcasts, amongst others to additional construct upon the podcast ecosystem in Indonesia, while additionally increasing on the podcast expertise on Spotify for our creators and customers to take pleasure in,” mentioned Carl Zuzarte, head of studios for Southeast Asia at Spotify. “Additionally, we’re all the time looking out for prime content material creators to work with to ship best-in-class content material for our customers to take pleasure in. That’s the reason we’re excited to companion with VICE Media Group to current this stellar slate of 5 Video podcasts that includes collaborations with Indonesia’s most present and standard cultural creators, artists and musicians.”
The VICE Spotify Authentic Video podcast sequence shall be amplified throughout VICE’s in depth social and editorial community, which has 10 million month-to-month distinctive customers in Indonesia and three.3 million mixed followers. Greater than 86 % are aged between 16 and 34 with 63 % dwelling in city areas with prime cities together with Jakarta, Surabaya, Bandung, Makassar and Depok.
VICE each day Spotify Authentic Video Podcasts embody:
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The Day by day Repair, hosted by Indonesian hip hop artist, Laze, is a music centered each day fast hit overlaying the newest music information and updates, with a touch of nostalgic moments from Indonesian music that may’t be missed.
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WTF (Wow Ternyata Faktual) showcases actual life factual tales from VICE’s editorial group, that irrespective of how seemingly absurd, are all true. The sequence is hosted by influencer, singer and mannequin, Sailormoney.
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Sound Test, hosted by rapper Basboi, is a each day advice of the most recent Indonesian artists and bands which can be tailor-made to varied matters and moods. Regardless of your scenario, Sound Test has a playlist for it.
VICE’s weekly Spotify Authentic Video Podcasts embody:
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Census Nusantara the place Indonesia’s youth share what they consider the nation they stay in and who they’re as folks. The video podcast is hosted by content material creator and singer Fathia Izzati and Raka Ibrahim.
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Indo-Pop, hosted by famend native artist Basboi, this video podcast options artists and outstanding figures from Indonesia’s popular culture scene. Indie superstars to film stars share what impressed their final releases, what their prime 5 albums of all time are, and which artists formed them.
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