Top Highlights of Axis My India’s Consumer Survey

Axis My India, a number one shopper knowledge intelligence firm, has launched its newest findings of the India Shopper Sentiment Index (CSI), a month-to-month evaluation of shopper notion on a variety of points. As per its January report, 73% of the shoppers imagine that their bills have elevated this 12 months in comparison with the final and 50% imagine that it is because of rising inflation.

The survey highlighted that 62% imagine that the present authorities has been capable of deal with India’s financial scenario higher than different international locations in 2022.

The report additionally surmised that media consumption has elevated for 21% of the folks.

“The elevated consumption of digital media is mirrored as 52% mentioned their time spent on digital has elevated within the final one 12 months. Right here, Fb was essentially the most used social media app by 26% whereas Flipkart was essentially the most used e-commerce platform,” the report says.

It additional mentioned cricket stays essentially the most most popular sport amongst Indian shoppers, with 46% mentioning that they appreciated watching the T20 World Cup, 25% appreciated to observe the IPL and 16% appreciated the FIFA World Cup.

Right here’s a have a look at the highest findings of the Axis My India Shopper Sentiment Index:

• As per Axis My India January CSI survey, 73% say their family expenditure has elevated in comparison with the final 12 months and 50% imagine that it’s because of the rising inflation. 19% talked about that the elevated expense is due to elevated well being associated bills
• 16% say they planning to spend money on 2023 and 34% talked about that their little one’s schooling is their foremost monetary aim
• 40% mentioned that they might spend money on mutual funds, insurance coverage, gold, inventory markets and so forth. and 16% would spend money on actual property
• Demystifying the character of shopper’s buying energy, the survey unveils that 49% shopped by way of Flipkart and 24% from Amazon
• 29% talked about that they’re on the lookout for higher employment alternatives in 2023
• 30% talked about that saving extra is their key New Yr decision
• 62% mentioned they imagine the present authorities has been capable of deal with India’s financial scenario higher than different international locations in 2022
• T20 World Cup was essentially the most appreciated sporting occasion for 46% viewers. Round 16% talked about that FIFA World Cup was their most appreciated sports activities occasion
• 52% mentioned that the time spent on digital has elevated in comparison with the earlier 12 months. Fb is essentially the most used social media app for 35%, whereas Flipkart is essentially the most used e-commerce app

As many as 10,019 folks have been surveyed for the buyer sentiment index — 70% from rural India and 30% from city India.

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