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Arabian Put up Workers
Abu Dhabi Motorsports Administration (ADMM) and Flash Leisure (Flash) have formally built-in their actions and operations, combining the complementary experience of the 2 entities to launch a brand new powerhouse that can form the way forward for occasions, leisure, and venue administration all through the Center East and past.
The corporate has been named ‘Ethara’ – that means ‘thrill’ in Arabic – and launches immediately (Could 15). Its ambition is to form the untapped and distinctive alternatives within the reside occasions house whereas persevering with to ship development that has firmly positioned the Center East on the worldwide leisure stage.
Ethara is led by Saif Al Noaimi, previously the CEO of Abu Dhabi Motorsports Administration and Board Member of Flash Leisure, who will deliver his confirmed management to drive industrial enlargement throughout new markets.
ADMM and Flash have collectively conceptualised, produced, promoted, and delivered over 700 main occasions to greater than 16 million followers within the 15 years since their inception. These occasions have included the Components 1 Etihad Airways Abu Dhabi Grand Prix, Yasalam After-Race Live shows, Mubadala World Tennis Championships, FIFA Membership World Cup, AFC Asian Cup, NBA Abu Dhabi Video games, UFC, nationwide celebrations and festivals, in addition to many extra spanning sport, music, tradition, leisure, company, and MICE occasions.
Additionally printed on Medium.
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