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Discuss an uphill battle. Shachar Tal, a Tel Aviv-based hi-tech entrepreneur, is intent on bringing his favourite band to Israel and has began a crowdfunding marketing campaign to attempt to make this dream a actuality.
Foo Fighters? Arctic Monkeys, maybe?
No, Tal has his sights set on obscure Swedish progressive rockers Änglagård, a decidedly non-mainstream band that solely sporadically releases its albums and has not often carried out overseas.
The band’s first two studio albums Hybris and Epilog acquired the “album of the 12 months” designation by polls of progressive rock followers in 1992 and 1994, respectively.
Tal has been a fan of Änglagård for nearly 20 years and has been listening to them avidly since round 2004.
“Änglagård has a particular place in my coronary heart. Their actual music has escorted me by lots of hardships in life,” he mentioned.
Crowdfunding is an effective match for dangerous plans
Plugged into Israel’s vibrant metallic group, Tal knew that there was a die-hard group of progressive rock followers that may even be desirous about seeing Änglagård dwell. The one drawback was that as a result of band’s particular fan base, it may very well be dangerous for a producer to tackle such a dedication and Tal couldn’t shoulder the undertaking all by himself.
“When crowdfunding turned a factor I assumed that it was an excellent match for this sort of dangerous endeavor and I started begging individuals to go for it,” Tal mentioned.
“That is the primary actual crowdfunding marketing campaign to carry a world band to Israel.”
Tal created an commercial trying to find a producer that may be prepared to tackle the problem alongside him. He posted it to a Fb group particularly for connecting progressive rock followers in Israel. Guitarist Yossi Sassi, previously of Israel metallic favorites Orphaned Land, noticed the commercial and despatched it to his good friend Kumeran Sahar, who acquired in contact with Tal and informed him he was prepared to assist to make the present occur.
“That is the final word problem,” Sahar mentioned. “This band is the definition of a cult band. Past being excellent, this band is extraordinarily reclusive. They’ve barely had any live shows worldwide and their music is sparse as they solely come out with a brand new album each occasionally.”
Collectively, the 2 deliberate the logistics of the occasion and labored with Änglagård to signal a contract for the efficiency. They agreed with the band that they’d try to succeed in a set purpose of NIS 55,000 by way of the crowdfunding marketing campaign. Up to now, they’ve raised simply over NIS 20,000 with the marketing campaign open till July 31.
If the crowdfund isn’t in a position to attain its purpose then there might be no financial transactions made in any respect, in keeping with Sahar.
“Quite a lot of instances individuals get caught with their cash being given to manufacturing firms,” Sahar mentioned. “The way in which our mannequin works is you pledge cash however the cash isn’t redeemed. If the present doesn’t occur you gained’t get charged.”
Alternatively, if the crowdfunding is ready to attain its purpose then the funds will undergo and the live performance will happen in Israel on September 11 at Grey’s in Tel Aviv. Änglagård will play their first album and another shock songs.
The band members are super-enthusiastic about coming to Israel, in keeping with Tal and Sahar. They mentioned the final time they communicated with the band there was a shared sentiment of seeing solely alternatives, fairly than issues.
“This has by no means been executed in Israel in a manner that the group itself is definitely behind making the present occur,” Sahar mentioned.
“It could be an enormous window of alternative right here if this works. It can encourage extra individuals to hearken to fan bases and to open up extra strains of communication and I’m all for it. This may go a good distance in the direction of getting followers their bands of selection within the nation.”
Tickets will be bought at https://my.israelgives.org/en/fundme/anglagard
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