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(JTA) – The social media platform X, previously referred to as Twitter, is within the midst of an enormous rebranding marketing campaign. However an advert it posted this week briefly showcased an accusation made by a few of proprietor Elon Musk’s largest critics.
Launched Thursday, the two-minute spot begins with a stream of person posts alongside the textual content “You’ve been right here for information, sports activities and tradition.” One of many seen posts, seen for a fraction of a second, is that of a critic of Musk, the positioning’s proprietor.
“Twitter’s worth has fallen by at the least 50%, and Elon is blaming all of it on the Jews,” the submit mentioned.
The submit, which got here from a preferred left-leaning account known as Proper Wing Cope, included a screenshot of certainly one of a number of latest Musk tweets through which the billionaire tech mogul attacked the Anti-Defamation League.
Musk has accused the Jewish antisemitism watchdog of inflicting large monetary loss to the positioning as a result of it known as for advertisers to pause spending on the platform after Musk acquired it and eliminated guardrails in opposition to hate speech. In his submit that may be seen within the advert, Musk claims the ADL “would doubtlessly be on the hook for destroying half the worth of the corporate.” The submit was a part of a sequence of tweets through which Musk threatened to sue the ADL for his firm’s misplaced income and interacted with white supremacist accounts criticizing the group.
Musk himself has insisted that he’s “professional free speech, however in opposition to anti-Semitism of any form,” and hosted Israeli Prime Minister Benjamin Netanyahu for a reside chat earlier this week, throughout which Netanyahu praised his acknowledged dedication to combating antisemitism and inspired him to proceed combating anti-Jewish bigotry.
X took down the advert hours after its launch, prompting additional snark from Proper Wing Cope and others. It later uploaded a brand new model with out the submit that was essential of Musk.
“X took down a whole advert marketing campaign as a result of an editor who both hates their boss or was actually negligent unintentionally included certainly one of my tweets calling Elon Musk antisemitic,” Right Wing Cope tweeted afterwards.
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