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On World Smile Day®, Colgate launches its #FreeYourSmile marketing campaign by adapting its brand to have a good time all smiles
SYDNEY, AUSTRALIA – Media OutReach – 6 October 2023 – This World Smile Day®, world private and residential care model Colgate-Palmolive (“Colgate”) is taking a stand in opposition to Smile Shaming, underscoring the sweetness and significance of all smiles by way of its #FreeYourSmile marketing campaign. That is particularly important given the confirmed advantages smiles convey to society’s well being, psychological wellbeing and social bonding. The region-wide marketing campaign kickstarts Colgate’s efforts to deal with this advanced matter for society and drive actual constructive change.
Colgate first commissioned an unbiased examine throughout Asia-Pacific to achieve insights and inform initiatives to propel this motion to eradicate Smile Disgrace for society to totally acquire the advantages of smiling.
The Colgate Smile Examine 2023 discovered that solely 85 per cent of Australians really feel like they’ve the liberty to smile at any time when they like – the bottom proportion throughout your complete area which is at a mean of 95 per cent. High the explanation why Australians really feel they don’t have the liberty to smile at any time when they like is that they fear about what others take into consideration their smile, and that they’re afraid of being judged.
The inaugural examine, carried out by analysis firm Pureprofile in August – September 2023, surveyed greater than 4,000 people aged 16 to 55 years previous throughout eight Asia-Pacific markets particularly Australia, Singapore, Malaysia, Hong Kong, Taiwan, Philippines, Thailand and India. Greater than 500 people have been surveyed in Australia.
This World Smile Day®, Colgate is celebrating all smiles by adapting its iconic brand to characterize the numerous totally different and exquisite smiles that encompass us every day. Colgate can be collaborating with influencers throughout the area to additional champion this trigger together with Australia’s fashionista Sam Todd and chef Genio Ng, who’ve each skilled Smile Disgrace however at the moment are embracing the grins that completely replicate their distinctive self.
Moreover, as a part of #FreeYourSmile, Colgate is introducing a Smile Generator AI instrument at colgate.com/yourcolgatesmile, encouraging everybody to create their personalised Colgate smile on TikTok and Instagram, and unfold the message to have a good time all smiles.
Yves Briantais, Government Vice President, Advertising and marketing Asia-Pacific, Colgate-Palmolive mentioned, “Smile Disgrace is very prevalent in Asia-Pacific and this should change. At Colgate, we’re on a mission to free folks from the constraints of Smile Disgrace to actually embrace their very own distinctive smiles. We imagine manufacturers have the ability to problem unrealistic magnificence requirements and promote authenticity. This World Smile Day®, Colgate is main the cost by celebrating all smiles.”
Roughly three in 4 Australians (74 per cent) imagine that manufacturers ought to have a job to play in tackling the problem of Smile Disgrace, in line with the Colgate Smile Examine 2023.
Advocating for the Advantages of Smiling
When capable of smile freely, Australians mainly point out that they really feel extra relaxed. In truth, scientific analysis helps the concept that smiling positively impacts psychological well being, appearing as pure anti-depressants and ache relievers[1]. Smiling can be good for the guts, aiding in decreasing blood stress and expediting restoration after tense occasions[2].
A key well being advantage of smiling contains strengthening the immune system by growing white blood cell counts, offering safety in opposition to infections[3]. Socially, smiling is a robust instrument to foster bonds and constructing belief by making a long-lasting constructive impression on others[4].
Standing in opposition to Smile Disgrace
Smile Disgrace will not be a well-known time period to many. It encapsulates the emotions of embarrassment, self-consciousness, or insecurity relating to one’s smile. The Colgate Smile Examine 2023 revealed that roughly one in two Australians (46 per cent) can relate to the idea of Smile Disgrace.
79 per cent of Australians really feel that it’s secure to speak about Smile Disgrace, a sentiment primarily pushed by the assumption that society is turning into extra open and accepting of clear dialogue discussing private insecurities.
Celebrating the Variety of Smiles
Smile Disgrace is related to totally different attributes throughout markets, reflecting numerous perceptions of what makes a wonderful smile. In Australia, Smile Disgrace is usually related to the color of enamel, enamel construction, and whether or not their smile appears pretend.
The Colgate Smile Examine 2023 additionally revealed that the important thing issue that makes Australians fear about their smile is their very own feeling of self-doubt, adopted by considerations about feedback from others together with household, associates, and even strangers.
#FreeYourSmile is step one in Colgate’s mission to have a good time all smiles and fight Smile Disgrace, with extra initiatives deliberate. This motion represents Colgate’s aim to encourage people to precise themselves freely and proudly, no matter perceived imperfections.
For extra info, please go to colgate.com/yourcolgatesmile
Hashtag: #Colgate
The issuer is solely answerable for the content material of this announcement.
About Colgate-Palmolive Firm
Colgate-Palmolive Firm is a caring, modern development firm reimagining a more healthy future for all folks, their pets and our planet. Centered on Oral Care, Private Care, Residence Care and Pet Diet, they promote their merchandise in additional than 200 nations and territories underneath manufacturers comparable to Colgate, Palmolive, elmex, good day, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Pace Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, in addition to Hill’s Science Food plan and Hill’s Prescription Food plan. We’re acknowledged for our management and innovation in selling sustainability and group well-being, together with our achievements in lowering plastic waste and selling recyclability, saving water, conserving pure sources and enhancing kids’s oral well being by way of the Colgate Vivid Smiles, Vivid Futures program, which has reached greater than 1.4 billion kids since 1991. Our vary of merchandise are for everybody to discover a option to get the smile they need.
For extra details about Colgate’s world enterprise and the way we’re constructing a future to smile about, go to 
www.colgatepalmolive.com.
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