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Treasury Wine Estates (TWE), a number one identify in world winemaking, has expanded its portfolio with the acquisition of Daou Vineyards, a Californian gem, for a staggering $1 billion. This strategic transfer is ready to anchor TWE’s presence within the U.S. premium wine market.
The winery, established by Lebanese-American siblings Georges and Daniel Daou, has developed from humble beginnings in a storage to a 400-acre property.
Their journey started in Lebanon, from the place they emigrated through the civil unrest of the Nineteen Seventies, ultimately discovering their ardour for winemaking in France, and later, California.
TWE’s President, Ben Dollard, acknowledges Daou Vineyards’ pivotal position of their premium technique, aligning with TWE’s imaginative and prescient to steer the premium wine trade.
The acquisition, together with $900 million upfront and $100 million performance-based incentives, displays TWE’s dedication to development amidst a shifting American client pattern in the direction of high-end wines.
Regardless of market challenges, together with hefty tariffs by China on Australian wines, TWE stays optimistic about world growth, with Daou Vineyards enjoying an important position on this worldwide enterprise.
Associated: 14 Lebanese Manufacturers Making a Broad Impression
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