Indian Gen Z Are Trend-Setters, Says Social Media Survey

Gen Z in India has shifted gears, from prioritizing careers to being tremendous on level with meme preferences, and exploring a wide range of meals flavors. They’re completely main the pattern recreation, as per our 2024 Instagram Pattern Speak insights.

In December, it’s their custom to unveil the tendencies from the passing yr. Up to now, they’ve rolled out experiences masking huge tendencies or honing in on particular platforms, equivalent to Reels. Nonetheless, this time, they’re shaking issues up by sharing insights that put highlight on how Gen Z will affect tradition in 2024, very similar to their influence on Instagram tendencies this yr.

“The Instagram Pattern Speak previews the tendencies anticipated to floor on Instagram in 2024, pushed by Gen Z’s lively pursuit. Indian Gen Z’s upbeat and entrepreneurial spirit stands out as they eagerly discover new pursuits and tendencies throughout completely different domains. Their dedication to chosen fandoms and dedication to self-improvement shine by distinctly in these insights. And, whereas in lots of points Indian Gen Z’s are much like their world friends, these tendencies additionally present particular areas the place they’re completely different and distinctive,” Paras Sharma, Director of Content material and Group Partnerships, Meta, India. 

The insights are derived from a survey* carried out by the pattern forecasting agency WGSN and Instagram, spanning the US, UK, Brazil, India, and South Korea. The survey lined questions on Gen Z notion of labor, relationships, trend, magnificence, meals and social media, within the context of the upcoming yr. Listed below are some insights from GenZs in India.

India Is A Pattern-Setter

In numerous realms, together with meals, magnificence, and trend tendencies, Indian Gen Z have proven a heightened inclination to embrace and discover rising tendencies.

• From ayurvedic elements to vegan merchandise, plant-based meats and adaptogens, GenZ in India are most excited to attempt various meals and elements.

Gen Z In India Are Extra Profession Oriented

In 2024, Gen Z in India have ranked staying wholesome, exploring profession paths, and touring as their high priorities. Nonetheless, in distinction to different nations, Gen Z in India exhibit a stronger give attention to their profession pursuits.

• 43% hoped that 2024 will likely be their self-improvement period! The yr when they’ll spend money on their private development and growth.
• As in comparison with different international locations, Gen Z in India additionally imagine beginning your personal enterprise is one of the best ways to realize wealth!

Meme Style Issues

The first strategies to attach with somebody on Instagram embrace sending them a meme, liking their feed posts, and interacting with their Tales.

• Truly, your meme preferences maintain extra weight than you notice. Almost a 3rd of Gen Z respondents in India picked ‘dangerous style in memes’ as their high turn-off!

‘What Jhumka?’

Amongst numerous areas, Indian Gen Z demonstrates a better enthusiasm for creatively showcasing trend tendencies. This highlights the rising reputation of tendencies like GRWM (Get Prepared With Me) and thrifting, the place creators ingeniously combine merchandise into their content material. Examples embrace DIY approaches that includes ‘sarees‘ and ‘jhumkas‘.

• 44% of Gen Z in India are concerned about DIY (do-it-yourself) and sporting garments in surprising methods.
• A fourth of GenZ stated their favourite magnificence pattern is getting a brand new coiffure.

Most Gen Zs In India Belong To A Specific Fandom

Nearly each Gen Z in India aligns with a selected fandom, starting from music aficionados just like the BTS military, Swifties, AR Rahman, Shreya Ghoshal, and Anirudh, to gaming lovers invested in Minecraft, Fortnite, Name of Responsibility, and Roblox. Sports activities-wise, their affiliations span the Indian Cricket Crew, Barcelona, Actual Madrid, Royal Challengers Bangalore, and Chennai Tremendous Kings.

• 9 out of 10 GenZ in India take into account themselves a part of a fandom.
• India has the very best proportion of sports activities superfans, as in comparison with Gen Z from different international locations.

GenZ’s Need Relatable Content material

Be it from celebrities, athletes or creators, what Gen Z need most is relatability. This holds true globally, because it does in India. Particularly for Indian Gen Z, in 2024 they look ahead to extra content material with – life recommendation, extra on a regular basis ‘day-in-the-life-of’ content material and content material about their professions.