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The Koreas | Society | East Asia
With few exceptions, South Korea’s Okay-pop idols have been conspicuously silent on controversial topics – together with the Russian invasion of Ukraine.
On the 2022 Grammy Awards on April 3, Ukrainian President Volodymyr Zelenskyy delivered a pre-recorded speech, imploring musicians and the worldwide neighborhood to talk out on the continued conflict in Ukraine. “Russia,” he stated, “brings horrible silence with its bombs.” Zelenskyy urged the Grammy artists to “fill the silence along with your music… Inform the reality about this conflict in your social networks, on TV.”
Many artists in the USA and worldwide have been doing simply that, with singers starting from Billie Eilish to Elton John donating and talking out in assist of the Ukrainian folks. However one group has been conspicuously absent from this motion: South Korea’s Okay-pop singers. Regardless of their rising international stature, solely a handful of Okay-pop idols have heeded Zelenskyy’s name.
Certainly, whereas outspokenness on hot-button societal points has turn out to be ubiquitous amongst American celebrities – who voice their ideas on causes starting from the conflict in Ukraine to Black Lives Matter, LGBTQ+ rights, and local weather change – the social media accounts of Korean idols domesticate squeaky-clean photographs fairly than broach topics that would show controversial. Solely prime stars like BTS have had leeway to talk out on urgent points – and even then, that is uncommon. At most, others categorical their assist quietly with delicate trend objects, or advocate on comparatively uncontroversial causes, like air air pollution or animal rights.
Okay-pop idols’ silence is especially conspicuous compared to their international fanbase, which has proved to be a formidable supply of human rights advocacy all over the world. Okay-pop followers in Myanmar have performed an important function in organizing anti-authoritarian protests within the nation. In 2020, pro-democracy protesters in Thailand marched to the tune of the Ladies’ Technology track “Into the New World” – a monitor that has a wealthy historical past of use in South Korea’s personal protest actions. In the USA, through the main Black Lives Matter actions in 2020, Okay-pop followers drowned out racist voices by flooding anti-BLM Twitter hashtags with fancams of their favourite idols.
Korean celebrities’ avoidance of those contentious points stems, understandably, from the objective of attaining widespread recognition. In making an attempt to foster an expansive, loyal fanbase, Okay-pop businesses have instructed singers to keep away from matters that would alienate followers as an alternative of attracting them: Okay-pop stars will not be allowed thus far, not to mention voice opinions on delicate international causes.
But, if Okay-pop hopes to have international endurance, it’s time to break this silence. To make sure that Okay-pop is taken significantly, the business’s idols ought to start to have interaction with severe points that international audiences care about. That is very true in mild of a rising expectation that idols ought to achieve this. For instance, followers search accountability from an business that advantages from the appropriation of Black tradition or the assist of LGBTQ+ communities, but whose stars stay silent on the rights points these teams face. Talking out on such causes is a certain means for Okay-pop to garner widespread international respect and cement its place as a style that’s related, global-minded, and right here to remain.
True, idols might alienate some followers by advancing sure positions, however this has carried out little to harm Okay-pop’s general march towards international domination. The style’s recognition is so immense that in 2020, the Chinese language Communist Celebration backed down from an try and stir nationalist frenzy towards BTS. The mega-boy group emerged unscathed.
Even the Kim Jong Un regime, probably the most oppressive governments on the earth, isn’t any match for Okay-pop: The style’s recognition amongst North Koreans persists regardless of the specter of execution for people caught listening. Actually, the difficulty of human rights in North Korea could possibly be an vital trigger for Okay-pop celebrities to take up, particularly given Okay-pop’s penetration into the reclusive nation. Who is best positioned than South Korean idols to talk up on behalf of their brethren to the north?
The issues throughout the Okay-pop business itself could also be one other good place to start out. Idols face notoriously grueling working circumstances and immense psychological and bodily stress. If idols are to start voicing their opinions, businesses should higher assist their artists, fairly than abandoning them when controversy arises.
Okay-pop stars don’t must turn out to be as politically hyperactive as their counterparts in the USA. Nonetheless, now that they’ve a foothold in international markets, they need to use their platform to talk out on human rights actions – not solely as a result of they’re well-positioned to assist these causes, but in addition as a result of doing so will cement their international endurance. To stay globally related, Okay-pop have to be the primary mover, not a quick follower – or threat getting left behind.
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