Three in four feature phone users express interest in switching to smartphones: CMR study

Characteristic telephones stay a lifeline for a lot of, however India is experiencing a surge in digital acceleration, driving a renewed curiosity in inexpensive 4G smartphones and even 5G choices inside the sub-₹10,000 phase, mentioned a report on Friday.

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A examine by CyberMedia Analysis (CMR), revealed that characteristic cellphone customers are more and more preferring characteristic telephones that present longer battery life (78 per cent), ease of use (74 per cent), affordability (57 per cent) and provide digital capabilities.

Nonetheless, whereas acknowledging advantages, customers additionally cited drawbacks of characteristic telephones like poor digital camera high quality (62 per cent), lack of superior apps (56 per cent), and restricted Web entry (53 per cent), fuelling the shift to smartphones, together with 5G fashions, the report mentioned.

It highlighted a change in how characteristic telephones are used. Indians spend a mean of three hours day by day on calls (87 per cent), alarms (72 per cent), and texting (62 per cent). Apparently, one-third utilise apps like climate (47 per cent), information (34 per cent), and social media (24 per cent).

Notably, three in 4 customers expressed curiosity in switching to smartphones, primarily in ₹6,000-8,000 worth vary, mentioned the report. The examine lined round 2,000 cell phone customers throughout main Indian cities.

“Our analysis identifies a key pattern: shoppers are more and more in search of characteristic telephones with a extra premium expertise, together with options like UPI funds. Nonetheless, the inherent limitations of those gadgets are finally driving them in the direction of smartphones, significantly inexpensive 4G and 5G fashions,” Prabhu Ram, Head – Business Intelligence Group (IIG), CMR, mentioned.

Manufacturers like Itel, which is robust in each budget-friendly smartphones and have telephones, are nicely positioned to capitalise on this shift, particularly amongst Gen Z and millennials, he mentioned.

Other than Itel, there are different smartphones makers like Motorola and Lava Worldwide that present 4G smartphones with an efficient worth vary of ₹7,000-10,000.

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The CMR examine lined shoppers within the age group of 18 to 50 years throughout Amritsar, Bengaluru, Bhopal, Bhubaneshwar, Coimbatore, New Delhi, Kochi, Nasik, Patna and Varanasi.