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(Selection) TF Leisure, the corporate behind Chinese language pop sensations TFBoys and Teenagers in Instances (aka TNT), has struck a strategic alliance with Common Music Higher China.
The deal contains international digital distribution for TF Leisure’s roster of expertise and the concentrating on of markets exterior Mainland China. The target is to leverage mum or dad group Common Music Group’s international distribution capabilities and advertising community to raise Chinese language pop’s international prominence.
TF Leisure was based in 2009 and developed a trainee system to domesticate idol teams inside Chinese language pop. That led to the institution of the TF Household, underneath which varied teams have flourished. TFBoys, a teen idol group launched in 2013, is its most notable success.
Comprising Karry Wang, Roy Wang and Jackson Yee, the group quickly grew to become a sensation in China’s music scene, on TV and social media. TFBoys carried out for 4 consecutive years on the CCTV New Yr’s Gala, typically the most-watched TV program of the 12 months, and the three members have a mixed following exceeding 250 million on Weibo, a Twitter-like Chinese language social media platform.
Yee, who studied drama, has developed a considerable physique of movie and TV appearing work. He starred in Oscar-nominated “Higher Days” in 2019, featured in patriotic warfare movies “The Battle at Lake Changjin” and “Water Gate Bridge” and starred within the largest Asian film of 2023, the Zhang Yimou-directed “Full River Pink.”
TNT has had main hits together with “Ne Zha,” “Wiggle” “I Like You” “NAN ER GE” and “1440.” The band additionally received the Tencent Music Leisure Awards “Prime 10 Songs of the Yr” prize in each 2021 and 2022, and The Group of the Yr, and Most Influential Music Group prizes on the Weibo Music Awards in 2022 and 2023.
TF Leisure launched the fourth era of its trainee program in 2021 and debuted its chosen acts in February 2022.
“We’re excited to hitch forces with UMG, propelling our artists and the wealthy catalogue of TF Household onto the worldwide stage,“ mentioned Chen Chunhui, CEO of TF Leisure.
“This alliance underscores our dedication to elevating Chinese language pop music to international acclaim, each culturally and commercially. It additionally supplies a novel alternative to advance our superfan technique, providing followers around the globe entry to distinctive cultural experiences,” mentioned Timothy Xu, chairman and CEO of Common Music Higher China.
Supply: Selection by Patrick Frater Apr 9, 2024 8:48pm PT
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