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U.S.-based online game maker Blizzard Leisure has introduced a brand new deal to re-enter the Chinese language market. However some avid gamers nonetheless haven’t forgiven the corporate for leaving within the first place.
The U.S.-based online game large Blizzard Leisure has introduced that it’s going to return to China after a one-year absence, sparking an outpouring of pleasure — and a few grumbling — amongst Chinese language avid gamers.
Blizzard Leisure — the developer of massively fashionable online game collection “World of Warcraft,” “Diablo,” and “Overwatch” — withdrew from China in January 2023 over a contract dispute with its Chinese language companion, the tech large NetEase.
However the U.S. studio — whose guardian firm Activision Blizzard was acquired by Microsoft for $68.7 billion final yr — introduced by way of a publish on Chinese language microblogging platform Weibo on Wednesday that it has “reached a brand new cooperation settlement with NetEase.”
The corporate added that its Chinese language servers will start working once more this summer time, protecting collection together with “World of Warcraft,” “Hearthstone,” “Overwatch,” “Diablo,” and “Starcraft.” As well as, NetEase Video games and Microsoft have agreed to a deal to make new NetEase Video games titles out there on Xbox and different Microsoft platforms, in response to the announcement.
The return of Blizzard has generated an enormous response in China, with a associated hashtag turning into the highest trending subject on Weibo, garnering over 300 million views as of Wednesday afternoon.
Many avid gamers expressed delight on the firm’s resolution and the prospect of regaining entry to its main titles. Earlier than Blizzard exited China final yr, “World of Warcraft” alone was estimated to have not less than 3 million customers within the nation.
Nonetheless, Blizzard might not discover it straightforward to win again all of its followers. Many Chinese language avid gamers stay pissed off by the corporate’s resolution to depart within the first place, whereas others misplaced entry to their Chinese language accounts on which they’d racked up 1000’s of hours of gameplay.
“Do you assume it’s that straightforward to get me to play your video games once more?” learn the best upvoted remark underneath Blizzard’s announcement on Weibo. Proceed to learn the total article right here
This text initially appeared on Sixth Tone
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