Hype Train Group Inks Licensing Deal With Universal Music Thailand

Again row, l to r: Minymynx, Hype Practice GM Narabordee Sriroengla, Hype Practice CMO/CFO Vharittha Chankwang, Hype Practice CEO Nino, UMG EVP of market growth Adam Granite, UM South East Asia CEO Calvin Wong, UM Thailand govt advisor Pat Jareeyatana, Seeda TheVillain, and Don Children. Entrance row, l to r: IceAce, Sprite, GuyGeeGee, OG Bobby, Tamp, and Eskiimo. Photograph Credit score: Parnthep Suriyan

Common Music Group (UMG) has formally inked an expanded partnership settlement with Bangkok-headquartered file label operator Hype Practice Group.

Hype Practice (which launched in late 2020 with Common Music Thailand as its “unique distributor”) and the most important label unveiled the bolstered pact this morning. Below the retooled deal, Thai hip-hop producer and Hype Practice CEO Krerg Chankwang, recognized professionally as Nino, “will head the label and be totally liable for all of its signings and inventive output,” the concerned events disclosed.

In the meantime, Common Music is poised to “present label assist, together with servicing the digital companions, new enterprise, and world advertising and marketing and growth for” releases from Hype Practice Group, which itself consists of labels Hype Practice and New Wav. Leisure.

The previous sub-division’s roster at present options 16-year-old Sprite (214,102 month-to-month Spotify listeners, 349 million YouTube views on a single), GuyGeeGee (74,110 month-to-month Spotify listeners), Don Children (11,258), IceAce (4,469), Seedaa TheVillain (29,754, however with 29 million YouTube views on a monitor), OG Bobby (39,135), and Eskiimo (11,877). New Wav. Leisure, for its half, has signed rising acts Minymynx and Tamp, and a number of other of the listed artists appeared on the second season of Present Me The Cash Thailand.

Addressing the settlement in an announcement, UMG EVP of market growth Adam Granite stated: “We’re excited to broaden our partnership with Nino and the crew at HYPE TRAIN GROUP, they’ve rapidly proven themselves to be probably the most artistic and progressive music firms throughout the area, and we look ahead to working along with them and all of their wonderful artists to assist carry T-Pop to audiences all over the world.”

Extra broadly, different firms are likewise trying to improve their presence in fast-developing markets; the IFPI beforehand indicated that Asia’s music business had grown by over 16 p.c in 2021, producing practically half of the world’s bodily gross sales within the course of.

Although China (which claimed the sixth spot on the IFPI’s checklist of the biggest music industries) continues to dominate headlines when it comes to regional progress, the likes of Warner Music Group and Reside Nation are additionally working to ascertain a bigger presence within the quick-evolving music house of Thailand (inhabitants 70 million).

Warner Music in April introduced a tie-up with What the Duck, “Thailand’s premier unbiased file firm,” that included the signing of the indie operation’s Valentina Ploy. Plus, Reside Nation earlier this month purchased Tero’s concert events and leisure division, taking the chance to underscore the anticipated enhance in “income from home artist reveals throughout Thailand” within the coming years.