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US-based sports activities attire model Nike is about to launch its newest retail idea, Nike Model, with the primary retailer as a result of open in South Korea.
Scheduled to open on 15 July, the world’s first Nike Model door will likely be situated within the Hongdae neighbourhood in Seoul, which is understood for artwork and trend tradition.
The shop will home gender-agnostic zones for way of life merchandise corresponding to fleeces, tops, footwear and equipment, in addition to domestically curated collections.
As well as, the shop will characteristic distinctive digital-physical areas to encourage shoppers to specific their private kinds.
The Nike Model outlet may have a content material studio with customisable backdrops the place native creatives, product consultants and customers can create content material for social media.
The Hongdae retailer will characteristic QR codes that clients can scan for augmented actuality experiences associated to product innovation.
It’s going to additionally provide Nike Members experiences corresponding to ‘Nike By You’ workshops and ‘SNKRS Lounge’ occasions.
In Seoul, the corporate beforehand launched Nike Rise, which presents ‘immersive retailer experiences’, amongst different retail ideas and experiences.
In a press release, Nike stated: “The Hongdae neighbourhood holds a robust relationship with the sneaker and neighbourhood-retail group.
“With the Model retail idea, Nike helps broaden the aperture of sport retail tradition by persevering with to mix bodily and digital experiences.
The model will open its second Nike Model idea retailer in Shanghai later this yr, adopted by extra shops each regionally and internationally.
Earlier this month, it was reported that Nike’s IT hiring declined by 6.1% final month in contrast with Might this yr.
GlobalData’s Job Analytics database discovered that the corporate’s general hiring exercise fell by 16.07% in the course of the month, with IT jobs accounting for 12.61% of its whole hiring exercise.
In June, Nike registered $46.7bn in full-year income for the fiscal yr 2022 (FY22).
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